Aaron Gutierrez
Summary
Experienced Internal Communication and Corporate Culture Specialist with a demonstrated history of working in the construction, retail, and health industry. Skilled in Copywriting, Microsoft Excel, Branding & Identity, Graphic design, UX & UI design, marketing & internal marketing and Sales. Strong media and communication professional who graduated from Universidad de Lima.
Overview
9
9
years of professional experience
Work History
Organizational Development and Int Communications
Transmeridian Group
07.2023 - Current
- Create the annual internal communication plan and develop campaigns considering the analysis of data from the corporation's work climate survey.
- Develop communication strategies based on behavioral Design ensuring the best effectiveness for the retention of company messages.
- Creation of graphic pieces and videos involving the rules of UX design, in terms of distribution and colors.
Management of internal social networks such as Yammer, WhatsApp, Workplace and Twitter. - Creative copywriting based on the rules of behavioral design and similar strategies based on psychological studies.
- Negotiation with suppliers and management of annual budget for development of communication campaigns and internal marketing.
- Search for new technological tools to improve communication processes.
- Data analysis to measure the effectiveness of internal marketing processes.
- Work according to LEAN methodologies and processes.
- Work guided by internal quality processes such as ISO and BASC.
- Performed needs and cultural evaluations to strengthen improvements at all organizational levels.
Communications Assistant
Contrans S.A.C.
01.2023 - 07.2023
- Create the annual internal communication plan and develop campaigns considering the analysis of data from the corporation's work climate survey.
- Develop communication strategies based on behavioral Design ensuring the best effectiveness for the retention of company messages.
- Creation of graphic pieces and videos involving the rules of UX design, in terms of distribution and colors.
- Management of internal social networks such as Yammer, WhatsApp, Workplace and Twitter.
- Creative copywriting based on the rules of behavioral design and similar strategies based on psychological studies.
- Search for new technological tools to improve communication processes.
- Work according to LEAN methodologies and processes.
- Work guided by internal quality processes such as ISO and BASC.
Regional Communications Analyst
EsSalud
01.2022 - 09.2022
- Lead internal communication, press, and marketing initiatives for the entire EsSalud hospital network in Callao, Peru.
- Plan and execute content strategy for digital and print media.
- Write, edit, proofread, and validate communications materials such as news articles, press releases, posts, social media content, event talking points, speeches, etc.
- Measure and analyze integrated communications performance to inform strategic improvements.
- Develop communication plans for crisis management and crisis aversion.
- Collaborate with designers, press representatives, healthcare professionals, and customer service representatives.
- Oversee public relations activities, including event management, press contacts, calendars, announcements, and media kits.
Communications Analyst
EsSalud
01.2021 - 01.2022
- Coordinate the production of a wide range of communications materials, including copies, social media posts, announcements, and press releases.
- Support internal and external communications strategies and projects.
- Provide assistance to coordinators in the effective and efficient planning of events.
- Acted as liaison between media and company during press releases and interviews.
- Updated company media platforms to align with changing internal goals and external variables.
Internal Communications Assistant
Salinas Group
01.2020 - 05.2020
- Event organization
- Coordination with suppliers
- Design of graphic pieces
- Content creation
- Management of internal social networks (mailing)
Internal Communications Assistant
Etex Group Perú
12.2018 - 04.2019
- Design of graphic pieces
- Taking corporate photos
- Event organization
- Support in the creation of the annual internal communication plan
Communications Trainee
Central Bank Of Perú
02.2018 - 06.2018
- Helped with photo and video production and performed visual and sound editing tasks.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed campaigns to increase public awareness of company and engage customers.
Lifeguard
Wilderness Resort In Wisconsin Dells
12.2014 - 03.2015
- Monitored safety of guests in and around swimming pool.
- Attentively monitored swimmers to identify distress.
- Responded to emergency situations in a timely, efficient manner.
Education
Licentiate Degree - Human Resources, Communications And Marketing
Universidad De Lima
Lima, Perú07.2019
Portuguese Degree - Portuguese
Universida Católica Del Perú
Lima, Perú07.2019
English
Britanico School of English
Lima, Perú12.2013
Skills
- Training Program Development
- Organizational Development
- Employee Retention
- Culture Development
- Human Resource Management
- Human Resources Support
- Market Research Analysis
- Marketing Program Management
- Training and Onboarding
- Microsoft SharePoint
- Customer Retention Strategies
- Decision-Making
- Project Management
- Marketing Plan Development
- Campaign Planning
- Promotional Events
- Microsoft Office
- Calendar Management
- Brand Messaging
- Adobe Creative Suite
- Social Media Strategy
- SEO Optimization
- Google Analytics Understanding
- Corporate Communication
- Marketing and Advertising
- Public and Media Relations
- SEO Strategy and Execution
- Corporate Communications
- Brand Development
- Customer Relationship Management (CRM)
Music, Martial arts
I really enjoy making songs and I have been doing sports through martial arts for 4 years.
Languages
Spanish
Native language
English
Advanced
C1
Portuguese
Upper intermediate
B2
French
Elementary
A2
Timeline
Organizational Development and Int Communications
Transmeridian Group
07.2023 - Current
Communications Assistant
Contrans S.A.C.
01.2023 - 07.2023
Regional Communications Analyst
EsSalud
01.2022 - 09.2022
Communications Analyst
EsSalud
01.2021 - 01.2022
Internal Communications Assistant
Salinas Group
01.2020 - 05.2020
Internal Communications Assistant
Etex Group Perú
12.2018 - 04.2019
Communications Trainee
Central Bank Of Perú
02.2018 - 06.2018
Lifeguard
Wilderness Resort In Wisconsin Dells
12.2014 - 03.2015
Licentiate Degree - Human Resources, Communications And Marketing
Universidad De Lima
Portuguese Degree - Portuguese
Universida Católica Del Perú
English
Britanico School of English
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