Alexia Rooth
Marketing Professional
Lima,Peru
Summary
Experienced Marketing Professional with a demonstrated history of working in the beauty and fashion industry, both Brick and Mortar and Digital. Able to operate in highly demanding environments through adapted organization strategies and constant search for innovation. Also, very oriented in the merchandising and virtual experience, as well as market trend analysis and analysis monitoring.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
E-Commerce Specialist
L'Oréal Perú
Lima, Perú
09.2021 - Current
- Educated and engaged customers through digital media through all of our On-Line client's website.
- Found free spaces in our clients website and developed greater Product Pages for our brands in order to provide the best virtual experience in the beauty segment for our costumers.
- Met or exceeded sales goals and worked as team player in supporting other sales.
- Optimized our On-Line campaigns validating the use of the right product list in terms of stock and market trends.
- Managed financial tracking, inventory coordination and social media marketing.
Retail Marketing Specialist
adidas Perú S.A.C
Lima, Peru
04.2021 - 09.2021
- Implemented in-store arrangements and communication to unify our Off-Line and On-Line stores and convert both segments of buyers into omnichannel consumers.
- Identified appropriate marketing channels and target customers for the first Post-Pandemic physical activations for both adidas originals and Reebok brands.
- Found distinctive ways to redirect in store communication to our website while ensuring a greater connection with our consumers and encoring them to form part of our loyalty program.
- Adapted marketing plans to specific audiences do to stock limitations provided by the Pandemic and worked in hand with all teams involved to best dress each store with the right stock, merchandising and communication.
Marketing Intern
L’Oréal Perú
Lima, Perú
11.2018 - 04.2021
- Worked hand in hand with clients in order to enhance the presence of our brands through their Off-Line and On-Line Channels.
- Collaborated with team members to help expand our marketing channels through Digital Platforms.
- Developed our first Landing Page in our top On-Line client: Saga Falabella.
- Closed exclusive image contracts with well-known influencers/artists and developed the creative content guidelines.
Education
Bachelor in Marketing And Communications - Marketing
Universidad Peruana De Ciencias Aplicadas
Lima, Perú 03.2015 - 07.2020
Skills
Multi-channel marketing
undefinedTimeline
E-Commerce Specialist
L'Oréal Perú
09.2021 - Current
Retail Marketing Specialist
adidas Perú S.A.C
04.2021 - 09.2021
Marketing Intern
L’Oréal Perú
11.2018 - 04.2021
Bachelor in Marketing And Communications - Marketing
Universidad Peruana De Ciencias Aplicadas
03.2015 - 07.2020
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