ALFREDO AGUIRRE FONSECA
Lima
Summary
Professional with 7+ years of experience in digital transformation and product design across banking, insurance, and startups. Expertise in agile project management, UX/Service Design, and leveraging Generative AI tools to enhance MVP development and decision-making processes. Proven track record in stakeholder management and cross-functional collaboration, effectively translating business needs into actionable technical solutions.
Overview
6
6
years of professional experience
Work History
Business Analyst Senior
INTERBANK
Lima, Peru
10.2022 - Current
- Led product design through qualitative research to gather insights and develop hypotheses.
- Defined a new customer journey using Design Thinking principles and proposed effective solutions.
- Created high-fidelity prototypes with Replit to validate hypotheses and gather early feedback.
- Monitored metrics with New Relic to enhance customer interaction and optimize performance.
- Managed 'Front Transactor' and 'Visión 360' projects, improving internal channel flows and processes.
- Collaborated with cross-functional teams on API integration to streamline operations.
- Analyzed business processes to identify enhancement opportunities and drive efficiency.
- Facilitated discussions on project progress and stakeholder feedback for continuous improvement.
Business Analyst Senior
QUEPLAN.PE
Lima
06.2022 - 08.2022
- Redesigned digital channel flows and processes to enhance efficiency.
- Collaborated with multidisciplinary teams to drive project success.
- Analyzed business processes to pinpoint improvement opportunities.
Product Analyst
MIBOLSILLO APP
Lima
04.2022 - 06.2022
- Directed quantitative research via customer surveys to refine onboarding mockup for application.
- Contributed to redesign of application processes and functionalities, targeting new markets and strategic partners.
- Assisted in development and maintenance of product roadmaps for future releases.
- Engaged in user testing sessions to gather insights on application usability.
- Facilitated stakeholder communication to ensure alignment with project objectives.
Business Analyst
YELLOW BRAIN
Lima
08.2021 - 04.2022
- Conducted qualitative research through in-depth interviews, shadowing, and mystery shopping to identify customer pain points.
- Designed and proposed a roadmap for improvement aimed at reducing service time based on research findings.
- Facilitated ideation workshops to create prototypes that addressed identified pain points, integrating solutions into product roadmap.
- Managed project timelines and deliverables to consistently meet client expectations.
- Performed user research to inform design decisions and enhance overall usability.
Process Analyst
MARSH REHDER SEGUROS
Lima
03.2021 - 07.2021
- Directed documentation and redesign of operational processes to improve customer experience.
- Analyzed workflows to identify inefficiencies and recommend enhancements.
- Created process maps to visualize operations and facilitate team communication.
Product Owner
RIMAC SEGUROS Y REASEGUROS
Lima
02.2020 - 09.2020
- Led design and implementation of online services for direct channels and brokers within Health APIs Squad.
- Achieved 0% to 7% increase in self-service for Individual Medical Assistance products across two MVPs.
- Facilitated effective communication with stakeholders to ensure shared understanding of requirements.
- Collaborated with developers for seamless API integration.
- Defined product requirements and features alongside cross-functional teams.
- Participated in sprint planning meetings to synchronize team efforts with project objectives.
- Prioritized product backlog based on business objectives and customer needs.
- Developed user stories to capture functionality and improve user experience.
Education
Bachelor of International Business Administration -
Universidad Tecnológica Del Perú
LimaPostgraduate in Corporate Finance -
Universidad Peruana De Ciencias Aplicadas
LimaInvestment Analyst -
Centro De Estudios De La Bolsa De Valores De Lima BURSEN
LimaSkills
- Agile methodologies and Scrum
- Project management and roadmap management
- Stakeholder engagement
- Cost-benefit analysis
- UX and service design
- Design thinking
- Qualitative and quantitative research
- High-fidelity prototyping
- Example mapping
- Generative AI tools
- Web development (HTML, CSS, JavaScript)
- Database management (SQL)
- Data visualization (Power BI)
- Office productivity tools
- API integration
- Agile methodologies
- Quantitative research
- Customer journey mapping
References
Available upon request. Kept private to protect the personal information of the provided contacts
Timeline
Business Analyst Senior
INTERBANK
10.2022 - Current
Business Analyst Senior
QUEPLAN.PE
06.2022 - 08.2022
Product Analyst
MIBOLSILLO APP
04.2022 - 06.2022
Business Analyst
YELLOW BRAIN
08.2021 - 04.2022
Process Analyst
MARSH REHDER SEGUROS
03.2021 - 07.2021
Product Owner
RIMAC SEGUROS Y REASEGUROS
02.2020 - 09.2020
Bachelor of International Business Administration -
Universidad Tecnológica Del Perú
Postgraduate in Corporate Finance -
Universidad Peruana De Ciencias Aplicadas
Investment Analyst -
Centro De Estudios De La Bolsa De Valores De Lima BURSEN
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