ALVARO OLIVARES
Lima
Summary
Strategic and proactive commercial executive possessing solid knowledge of performance reporting, financial and budgeting processes with great track in the retail industry. Bringing 20-year background developing and implementing commercial strategies, operational decisions, conducting market research, analysis and coordinating with diverse teams. Confident communicator comfortable managing high volume of work. High experience in formation and leadership of working teams, highly oriented to results.
Overview
27
27
years of professional experience
Work History
COMMERCIAL MANAGER
ISSAPERU S.A.C
07.2015 - Current
- Company dedicated to the commercialization, representation and distribution of apparel, footwear and accessories of Rip Curl, Rusty, Maui and Sons and Globe brands for the Peruvian market with annual sales of US$ 15 Million, 73 points of sale and 160 employees. Subsidiary of Maui and Sons S.A.-Chilean based Company- with annual sales of US$ 100 million. Leader in Perú and Chile in the sport action category.
- Responsible of driving year-over-year actual businesses and growth while leading commercial, operations, strategic vision, and long-range planning
- Implemented business strategies, increasing revenue, and effectively targeting new markets
- Reviewed brand and pricing strategies and expanded distribution channels to increase sales revenue
- Established key performance indicators to track and analyze business and financial progress and adjust strategies accordingly
- Set budgets and controlled expenses to provide financial stability and long-term growth for the commercial channels
- Managed employee reviews, training schedules and contract negotiations
- Implemented operational set up and effective process in stores/shop in shop buildings
- Built and maintain relationship with department stores, warehouse services, malls, tenants and establish new contracts if necessary
- Provided marketing oversight and promotional campaigns to keep campaigns aligned with overall goals and objectives
- Generated new business with marketing initiatives and strategic plans
- Monitored market trends and competitor activities to identify areas of potential opportunity
- Purchases of apparel, footwear, and accessories with planning area for the different seasons
- Work hand in hand with planning for products dispatches to the different channels.
GENERAL MANAGER
WATCH BOUTIQUE S.A.C.
01.2004 - 06.2015
- WATCH BOUTIQUE S.A.C. (WB SAC) / BUENAVISTA REPRESENTACIONES S.A.C (BVR S.A.C.)
- WB was a merger with BVR SAC in 2012, becoming the leader of the Watch sector in the Peruvian market. It is the main distributor of international watch brands such as Fossil and all its brand portfolio (Michael Kors, Adidas, Armani, Skagen, Diesel, Skechers), Ice Watch and official distributor of Casio with annual sales, at the time, of US$ 12 MM, 72 points of sale and 170 employees in the company.
- BVR SAC was the co-distributor of the Casio Watch brand and Braun on its electronics division. Naturalizer and Dr Scholls, on its footwear division. Kolkraft, Dr Browns, Tiny Love and Munchkin in its educational Toys and Stroller division. All these brands were left when WB merged with BVR SAC to focus on the watch business.
- Responsible of the company strategy, planification and execution of the company actions that covers finance, sales, operations, marketing, and human resources.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations.
- Managed accounts to retain existing relationships and grow share of business.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Identified and pursued opportunities to generate revenues and improve company Ebitda.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Achieved established KPI for company and individual performance through teamwork and focus on costumers.
- Determined operational process on purchasing, imports, warehousing and dispatches to shops, wholesale, and ecommerce channels.
GENERAL MANAGER
COLLOKY (CKY PERU)
01.2007 - 01.2010
- Leading company in children’s apparel and footwear with operations in Peru, Chile, Ecuador, Colombia, and central America
- Start-up business and entrepreneurial venture because of low penetration of children’s brands in the Peruvian market. Develop the brand through 3 stores, department stores and wholesale channels.
- Conducted market research and analysis to create detailed business plans on commercial opportunities business development and expansion.
- Developed and implemented strategies to increase sales and profitability.
- Managed purchasing, sales, marketing, and operations of overall start-up.
- We sold the business at the end of 2010 to the owner of the brand in accordance with his new international growth policy.
BUSINESS DEVELOPMENT MANAGER
CASIO LTD
01.2002 - 01.2004
- World leading electronics manufacturer with worldwide presence with annual sales of US$ 1.94 B
- Responsible for Casio purchases and sales for wholesale and department store channels from electronic and watch products
- Negotiated new space, display, product mix, margins, promotions, shop in shop advertisement and discounts with key accounts
- Collaborate cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Prepared sales presentations for clients showing success and credibility of products
- Establish a sales office in Peru.
TREASURER
MG ROCSA S.A (AXUR S.A)
01.2000 - 01.2002
- Leading distributor of mass consumption in the Peruvian market of brands such as Reckitt Benckiser, Procter and Gamble, Anchor, Diageo, and Castro mobile oil among others.
- Lead cash flows, financial planning, and forecasting process to allocate resources in line with business demand
- Reconciled monthly statement, invoices, and expense accounts, keeping records accurate and current.
TREASURER ASSISTANT
TECNOLOGÍA RICHARD CUSTER S.A, TRC S.A
01.1997 - 01.2000
- Holding of the companies of the Custer Group
Education
COMMERCIAL ENGINEER -
UNIVERSIDAD GABRIELA MISTRAL
Santiago, Chile1996
BACHELOR - Economic And Administrative Sciences
UNIVERSIDAD GABRIELA MISTRAL
Santiago, Chile1996
MARKHAM COLLEGE
Lima, Peru1990
Skills
- Interpersonal relations
- Negotiations
- Budgeting, Costing and Expenditures
- Sales and Marketing
- Sales strategies and Promotions
- Retail Operations
- Strategic planning
- Change and adapting management
- Business Analytics
- Digital Sales
- Business development
- Profitability Assessments
Languages
Spanish
Native language
English
Advanced
C1
Timeline
COMMERCIAL MANAGER
ISSAPERU S.A.C
07.2015 - Current
GENERAL MANAGER
COLLOKY (CKY PERU)
01.2007 - 01.2010
GENERAL MANAGER
WATCH BOUTIQUE S.A.C.
01.2004 - 06.2015
BUSINESS DEVELOPMENT MANAGER
CASIO LTD
01.2002 - 01.2004
TREASURER
MG ROCSA S.A (AXUR S.A)
01.2000 - 01.2002
TREASURER ASSISTANT
TECNOLOGÍA RICHARD CUSTER S.A, TRC S.A
01.1997 - 01.2000
COMMERCIAL ENGINEER -
UNIVERSIDAD GABRIELA MISTRAL
BACHELOR - Economic And Administrative Sciences
UNIVERSIDAD GABRIELA MISTRAL
MARKHAM COLLEGE
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