AMANDA GRADOS ELALUF
Lima
Summary
Experienced digital marketing manager with a successful track record in e-commerce and nonprofit sectors. Demonstrated ability to create comprehensive marketing strategies that seamlessly integrate various channels, resulting in increased brand awareness and heightened engagement within mission-driven environments. Expertise in scaling social impact initiatives through strategic marketing and communications efforts.
Overview
9
9
years of professional experience
Work History
Client Care & Marketing Manager
Lucuma designs - Peruvian Handcrafts
04.2022 - 08.2024
- Led integrated digital marketing campaigns across Shopify and Faire.com, enhancing brand visibility and customer acquisition in line with strategic business goals.
- Coordinated with external contractors to produce digital marketing content, ensuring alignment with brand strategy and increasing project delivery efficiency.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Optimized website content for improved search engine rankings and increased web traffic.
- Enhanced ecommerce platform performance, leading to increased customer acquisition and retention via targeted campaigns across Facebook, Instagram, Google, and Pinterest
- Implemented A/B testing to optimize ad creatives, improving campaign performance and ROI
- Developed and aligned marketing strategies with business objectives, leading to improved market penetration and customer satisfaction
- Led SEO-focused digital marketing initiatives, driving significant growth on our e-commerce platforms
- Enhanced client satisfaction by monitoring KPIs and implementing tailored strategies to exceed client goals
- Monitored customer feedback, strategically distributed positive reviews, and developed targeted strategies to maintain a strong, positive brand presence
- Collaborated with internal teams to ensure consistent messaging and optimized customer satisfaction
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Offered strategic creative support in developing engaging content for promoting initiatives such as the 1% for the Planet organization and raising global awareness for the Fair Trade Federation.
Management and Development of New Products
Legado - Pan American and Parapan American Games Lima 2019 (Ministry of Transportation)
03.2021 - 03.2022
- Led marketing and sponsorship initiatives for international sporting events, driving brand exposure and stakeholder engagement with a focus on community impact and sustainability.
- Managed and executed marketing and sponsorship strategies for high-profile sporting events, aligning with digital campaigns to maximize brand exposure and revenue.
- Coordinated across multiple governmental and business entities, enhancing event success and stakeholder satisfaction.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Elaboration of digital marketing content for sport celebrities in sports world cups events
- Proactively managed and enhanced the brand's online reputation across multiple platforms, with a strong focus on the LATAM market
- Management of influencers for several sponsor brands ad campaigns during sports events tickets sales campaigns.
- Elaboration of a portfolio of products for sports workshops in VIDENA.
- Development and monitoring of digital marketing strategies in sports product campaigns
- Person in charge of leading meetings with B2B clients for the commercialization of new products.
- Team Leader during meetings with state entities to guarantee the social pillar of the project and the sustainable use of the several sports venues within the community.
- Built trusting relationships with key stakeholders through consistent communication and collaboration during the entire product life cycle.
- Database update to capture new commercial clients, big data analysis, and reports for sales forecast.
- Presented regular updates on new product development progress to senior leadership, demonstrating transparency and accountability throughout the organization.
Brand Manager
Cimacom - Management and Technological Innovation
12.2016 - 08.2020
- Directed comprehensive digital marketing strategies and media buys to enhance brand presence and consumer engagement across digital platforms.
- Managed key client relationships and developed marketing strategies utilizing MDF funds, achieving notable increases in product adoption and client retention
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and implemented comprehensive digital marketing campaigns for telecom and technology clients, ensuring alignment with their strategic goals.
- Managed cross-functional teams, including content writers, web developers, and designers, to deliver on SEO and digital marketing initiatives
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Conducted quarterly KPI analyses, ensuring optimal performance and client satisfaction for key accounts
- Planned and executed client loyalty events for major telecom clients, enhancing brand presence and customer retention
- Elaboration and monitoring of annual marketing plan.
- Monitored digital marketing strategies in social media promotional campaigns
- Quarterly measurement of marketing KPI's for generation and closure of commercial funnel
- Collaborated with commercial area of 'Telefonica del Peru' in client care to ensure consistent messaging and optimized customer satisfaction.
- Researched and identified new opportunities for product and brand development.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Key Account Manager
Edit btl eirl - Interactive Marketing Agency
02.2016 - 11.2016
- Led teams in creating innovative digital content, optimizing for SEO performance and client engagement.
- Cultivated and maintained strong client relationships, exceeding expectations through data-driven marketing strategies.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Responsible for selling interactive marketing products, including virtual reality, app development, 3D holograms, personalized games, and database management.
- Management of social networks (Facebook, Instagram, and Twitter) for event planning
- Strengthened client relationships through regular communication and effective problem solving.
- Organization of events and development of BTL campaigns with partners such as LATAM, Coca-Cola, Honda, Adidas, Herbalife, Red Bull among others.
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
- Tailored sales pitches to address unique challenges and needs of each key account, improving conversion rates.
- Developed and delivered presentations to key customers to position products and services.
Marketing Analyst
FITFLOW SUPPLY - Fire Protection
03.2015 - 10.2015
- Support with the creation of the 'look & feel' of the new website.
- Planning & Preparation of B2B events with partners abroad (United States and Chile).
- Responsible for supervising the creation of digital content such as institutional video, online catalogs, and virtual tours, among others.
- Coordinated with external agencies to ensure successful execution of marketing campaigns and projects.
- Oversaw creation of marketing materials, such as brochures and brand guide (in spanish and english).ensuring consistency with brand messaging and values.
- Generated reports to support development and implementation of marketing plans.
Education
Specialized course in Strategic marketing and consumer analysis -
Graduate School of the Peruvian University of Applied Sciences UPC
Lima, Peru05.2022
Specialized course in Agile Scrum Methodologies -
Graduate School of the Peruvian University of Applied Sciences UPC
Lima, Peru12.2021
MBA in Business Administration -
Technological University of Peru UTP
Lima, Peru07.2021
Bachelor's degree in Marketing -
Private University San Ignacio de Loyola
Lima, Peru01.2015
Skills
- Digital Marketing Expert
- Customer Success Manager
- Data analysis
- Brand Management
- A/B testing
- E-commerce
- Google Analytics
- Shopify
- Strategic Planning
- Client Care
- Team Leadership & Collaboration
- SEO/PPC Campaign Management
- Client Relationship Skills
- Customer Acquisition
- Brand Development
- Creative Direction
- Proficiency in Microsoft Office suite
- WordPress
- Email marketing
Languages
Spanish
English
French
Personal Information
ID 45861146 | Age: 35 years old | 07/19/1989
Address: Calle La Pampilla 154, Surco, Lima, Peru.
“Strive not to be a success, but rather to be of value”- Albert Einstein
Hobbies & Interests:
- Passionate reader, especially interested in marketing, psychology, and global development literature, always seeking new perspectives to apply in both personal and professional growth.
- Open-water swimming enthusiast, regularly participating in outdoor swims to challenge endurance and connect with nature.
Timeline
Client Care & Marketing Manager
Lucuma designs - Peruvian Handcrafts
04.2022 - 08.2024
Management and Development of New Products
Legado - Pan American and Parapan American Games Lima 2019 (Ministry of Transportation)
03.2021 - 03.2022
Brand Manager
Cimacom - Management and Technological Innovation
12.2016 - 08.2020
Key Account Manager
Edit btl eirl - Interactive Marketing Agency
02.2016 - 11.2016
Marketing Analyst
FITFLOW SUPPLY - Fire Protection
03.2015 - 10.2015
Specialized course in Strategic marketing and consumer analysis -
Graduate School of the Peruvian University of Applied Sciences UPC
Specialized course in Agile Scrum Methodologies -
Graduate School of the Peruvian University of Applied Sciences UPC
MBA in Business Administration -
Technological University of Peru UTP
Bachelor's degree in Marketing -
Private University San Ignacio de Loyola
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