Andrea Rusca
Miami
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
13
13
years of professional experience
Work History
Marketing VP & CEO
Faria Naturals (Vegan Cosmetics)
08.2019 - Current
- Supervise a team of 20+ team members in USA and LATAM (product R&D, logistics, content creators, copywriters, analysts and community managers, as well as monitor sales force in stores and create in store campaigns/activations)
- Digital content strategies, paid media distribution and final reports and analysis
- Consumer insights for marketing and product planning
International Product Manager
Lifefy (Life Insurance)
04.2017 - 10.2019
- Managed Facebook and Spotify Ad campaigns with budgets of up to $700K, successfully
- Worked closely with Facebook Partners to leverage our FB sales funnel
- Head of Creative Team, increased organic traffic by 40%
- Developed and tested new concepts that created belongingness and engagement
- Identify areas of opportunity to drive engagement and sales
International Product Manager
San Ignacio De Loyola University
02.2013 - 07.2014
- Directed integrated marketing campaigns and initiatives for international programs: “San Ignacio College-Doral, FL” and “Center for American Education”
- Elaborated and executed marketing plans, managing budgets of up to $900K, successfully
- Increased open house events’ attendees by 40% and program enrollment by 60%
- Successfully inaugurated San Ignacio College in Doral, FL, managing online and offline marketing
- Managed and updated all online and offline communications for both programs
Marketing Coordinator
Bed Bath & Beyond (T-Y Group)
12.2010 - 12.2012
- Created and executed all campaigns through traditional and digital, organic and paid media
- Relations with industry magazines, media, worldwide hotel clients, distributors and business partners
- Adapted 30 French brands content to the US market (Clarins, Thierry Mugler, Pascal Morabito, Sampar, among others) for use on web, social media, ads and catalogs
- Coordinated all tradeshow logistics and design, maximizing quality lead generation through tradeshow advertising and pre and post event actions
Education
Master’s in Marketing and Sales -
EAE Business School
Barcelona, Spain12.2016
Bachelor of Business Administration - Marketing
Florida International University
Miami, FL01.2010
Skills
- Digital Marketing
- Campaign Management
- Brand Development
- Communications
- Facebook Ads
- Leadership
- Fluent in Spanish
- Balanced Work Ethic
Languages
Spanish, English
Native language
Timeline
Marketing VP & CEO
Faria Naturals (Vegan Cosmetics)
08.2019 - Current
International Product Manager
Lifefy (Life Insurance)
04.2017 - 10.2019
International Product Manager
San Ignacio De Loyola University
02.2013 - 07.2014
Marketing Coordinator
Bed Bath & Beyond (T-Y Group)
12.2010 - 12.2012
Master’s in Marketing and Sales -
EAE Business School
Bachelor of Business Administration - Marketing
Florida International University
Similar Profiles
CHEREMIE ALEXIS KINGCHEREMIE ALEXIS KING
Senior Community Manager at Faria ManagementSenior Community Manager at Faria Management
Adrian LeeAdrian Lee
Assistant Property Manager/ Community Manager at Faria ManagementAssistant Property Manager/ Community Manager at Faria Management
PIN-JIE CHOUPIN-JIE CHOU
Project Executive at Faria Education GroupProject Executive at Faria Education Group