Anissia Parada
Santiago De Chile
Summary
Industrial engineer with extensive commercial and management control experience. I have developed my career successfully leading commercial areas in Fintechs, Startups, SaaS, retail, among others. I am proactive, analytical and with excellent management of emotional intelligence, as well as work relationships, enhancing each of the strengths of my team members.
Motivation and passion are the pillars of my management and commitment to both my teams and the organization, with a focus on developing high-performance teams thanks to data analysis, monitoring of KPIs, implementation of effective work methodologies, consultancy and connection with people and their needs.
I am currently VP of Sales at Galgo, leading a team of 60 people, and 2 sales channels, one digital through our Marketplace and another physical managing the direct relationship with the main dealers in the market.
Overview
9
9
years of professional experience
2
2
Languages
Work History
VP of Sales
Galgo
Santiago De Chile
03.2023 - Current
- Developed and implemented sales strategies to increase market share.
- Developed pricing models that maximized revenue while maintaining competitive advantage in the marketplace.
- Identified new opportunities for business expansion through prospecting activities.
- Managed budgeting process for all sales related expenses.
- Prepared monthly reports on key performance indicators for senior management review.
- Participated in negotiations between partners, suppliers, customers when required.
- Reviewed sales pipelines on a weekly basis to identify areas for improvement or potential issues.
- Developed and implemented strategic sales plans to achieve corporate objectives.
- Collaborated with marketing teams to develop and implement promotional strategies and campaigns.
- Implemented innovative CRM systems to improve efficiency of lead management processes.
- Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
- Monitored performance metrics such as ROI, conversion rate, cost per sale.
Head of Sales
Betterfly
Santiago De Chile
02.2021 - 02.2023
- Directed a team of regional sales managers, providing guidance on successful sales tactics.
- Monitored performance metrics to ensure targets were met.
- Collaborated with leadership teams across departments on initiatives that impacted overall organizational goals.
- Recruited, trained, evaluated, coached, and mentored sales staff members as needed.
- Developed and implemented sales strategies to improve market share.
- Managed budgeting processes related to sales operations, including forecasting future revenue streams.
- Created training programs for new sales employees.
- Coordinated with marketing teams to develop promotional materials, campaigns, and pricing models.
- Delivered consistent one-on-one and group training sessions to help professionals improve skills and selling techniques.
Commercial Manager
Followup
Santiago De Chile
03.2020 - 02.2021
- Analyzed sales data to identify trends, opportunities, and areas for improvement.
- Negotiated customer contracts and maintained relationships with existing clients.
- Cultivated strong relationships with key decision makers within target markets.
- Developed pricing models that maximize profitability while meeting customer needs.
- Identified opportunities to expand existing customer base through cross-selling initiatives.
- Ensured accurate forecasting of monthly, quarterly, and annual revenue targets.
- Developed strategies to increase sales volume and market share.
- Coordinated trade shows and other events to promote company products or services.
- Prepared and delivered sales presentations to key clients and stakeholders.
- Participated in trade shows and sales events to promote company products and services.
Key Account Manager
Tommy Hilfiger
Santiago De Chile
08.2018 - 02.2020
- Maintained a deep understanding of client products and services in order to effectively promote them.
- Managed the relationship between internal teams and external customers.
- Communicated with retailers to provide information on promotions and sales.
- Coordinated with logistics and supply chain teams to ensure timely and accurate product delivery to key accounts.
- Managed account portfolios, keeping detailed records of account activities, transactions, and progress.
Sales Manager
Mayor Beval
Valencia
07.2015 - 12.2017
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Created and presented monthly reports to management on sales performance.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Supported sales team members to drive growth and development.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Education
Bachelor of Science - Business Administration
Universidad San Sebastián
Santiago De Chile01-2022
Master of Science - Industrial Engineering
Universidad José Antonio Paéz
Venezuela06-2013
Skills
- Sales Pipeline Management
- Sales process optimization
- Sales Planning
- Managed budgets
- Sales strategy
- Sales Team Leadership
- Revenue Growth
- CRM proficiency
Affiliations
- Sport is my coffee every morning to start the day.
- Every week dedicate some space to reading a book.
- I am passionate about taking courses or diplomas in areas that complement my professional experience.
Languages
Spanish
First Language
English
Intermediate (B1)
B1
References
Camilo Espinoza / Country Manager at Galgo
+(56) 9 74788301
Martina Jaramillo / VP of Sales Chile at Betterfly
+(56) 9 79969301
Michelle Schnitzer / Country Manager at Followup
+(56) 9 66694697
David Buller / Gerente de Finanzas at Tommy Hilfiger
+(56) 9 93302244
Timeline
VP of Sales
Galgo
03.2023 - Current
Head of Sales
Betterfly
02.2021 - 02.2023
Commercial Manager
Followup
03.2020 - 02.2021
Key Account Manager
Tommy Hilfiger
08.2018 - 02.2020
Sales Manager
Mayor Beval
07.2015 - 12.2017
Bachelor of Science - Business Administration
Universidad San Sebastián
Master of Science - Industrial Engineering
Universidad José Antonio Paéz
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