Hi, I’m
Anthony Carril
Lima
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
years of professional experience
1
Certification
Work History
AdglowCiudad De México
Pay Per Click Supervisor
12.2021 - 03.2023
Job overview
- Play a leading role in communicating day‑to‑day reporting, insights, and optimization with internal team members to optimize marketing campaigns effectiveness.
- Lead and supervise the process of generating advertising campaigns from start to finish.
- Assisted in developing strategies for improving customer acquisition and retention through online channels.
- Collaborate with other areas to coordinate brand awareness and marketing efforts.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Supervised day-to-day operations of paid search accounts including bid management and ad copy testing and optimization.
- Analyzed website traffic metrics to optimize campaigns.
- Trained new team members on PPC processes and procedures.
- Supervise weekly reports on the effectiveness of campaigns.
JustoCiudad De México
CRO & Paid Media Specialist
03.2020 - 10.2021
Job overview
- Developed and implemented ecommerce marketing strategies to increase website traffic.
- Managed online advertising budget and tracked ROI of campaigns.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Track paid media best practices, bid management systems, keyword developments, and industry trends
- Set up of Google Analytics and Google Tags, conversions.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks in order to maximize conversions.
- Analyze the behavior of potential customers to improve strategy and daily tactical tasks
- Create weekly, monthly reports using Google Data Studio and Excel to discuss strategy and performance.
Gopoint AgencySantiago De Chile
Paid Media Specialist Senior
04.2019 - 02.2020
Job overview
- Developed and executed digital media plans to meet clients' objectives.
- Managed PPC accounts across multiple platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and programmatic.
- Developed and maintained a comprehensive PPC strategy to maximize ROI.
- Performed A and B testing of ad copy and landing page elements to improve campaign performance.
- Implemented conversion tracking tags on websites to measure campaign effectiveness.
- Set up automated rules for bidding optimization based on performance data.
- Performed keyword analysis to determine high-value terms for SEM campaigns.
- Trained new team members on PPC processes and procedures.
- Participated in client meetings, discussing media planning and presentation strategy sessions.
- Prepared comprehensive reports summarizing results of all digital campaigns.
One DigitalSantiago De Chile
Digital Media Planner
03.2018 - 12.2018
Job overview
- Developed and executed digital media plans to meet clients' objectives.
- Developed strategies for optimizing search engine marketing efforts through keyword selection and bid management techniques.
- Assessed ongoing campaign performance with strategic analysis.
- Evaluated campaign performance metrics and made optimization recommendations.
- Identified risks and opportunities for lead generation, media optimization, conversion rates and application yield rates.
- Developed and supervised marketing automation campaigns.
- Participated in client meetings, discussing media planning and presentation strategy sessions.
- Managed budget tracking and reconciliation for campaigns.
- Prepared comprehensive reports summarizing results of all digital campaigns.
Randon PerúLima
Digital Marketing Analyst
02.2017 - 02.2018
Job overview
- Conducted market research and competitor analysis to inform search marketing strategies.
- Developed and implemented strategies to increase search visibility and website traffic.
- Optimized website content and images to improve search engine rankings.
- Boosted online leads generation 50% through PPC campaigns.
- Select and design A/B tests in order to consistently improve knowledge and results
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Setting up integrations and automations between CRM systems and other platforms
- Build on automation to improve lead management
- Supervise social media content.
- Creations of reports through Data Studio to measure the impact of the campaigns.
Education
Universidad San Ignacio De LoyolaLima, Perú
Bachelor of Administrative Studies from Marketing Y Gestión Comercial
06.2021
Skills
- Team Leadership
- Customer Relationship Management
- Project Management
- Audience Segmentation
- Campaign Development
- Digital Marketing
- Advertising Strategy
- Email Marketing Campaign
- Data Analysis
- Search Engine Marketing
- Web Analytics Tracking
- AdWords Strategies
Languages
Spanish
First Language
English
Upper Intermediate
B2
Certification
- Google Ads Search Certification
- Google Analytics Certification
- Google Ads Video Certification
- Shopping Ads Certification
- Google Display Certification
- LinkedIn Marketing Strategy Certification
- Semrush
- Content Marketing Certification
- Advanced Excel Certification
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Pay Per Click Supervisor
Adglow
12.2021 - 03.2023
CRO & Paid Media Specialist
Justo
03.2020 - 10.2021
Paid Media Specialist Senior
Gopoint Agency
04.2019 - 02.2020
Digital Media Planner
One Digital
03.2018 - 12.2018
Digital Marketing Analyst
Randon Perú
02.2017 - 02.2018
Universidad San Ignacio De Loyola
Bachelor of Administrative Studies from Marketing Y Gestión Comercial
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