Claudia Rosas
Lima,ARE
Summary
With a rich 12-year background in design, I possess adept leadership skills, having successfully managed and guided teams throughout my career. My keen enthusiasm for branding is evident in my work, and I place a high premium on meticulous
attention to detail.
Specializing in social media and content creation, my extensive experience uniquely positions me to deliver impactful and cohesive design solutions.
Overview
11
11
years of professional experience
Work History
Brand Consultant & Social Media Designer
Freelance
01.2017 - Current
- Monitored industry trends to provide valuable insights into emerging branding opportunities.
- Enhanced brand recognition by developing and implementing strategic marketing campaigns.
- Researched and identified new opportunities for product and brand development.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Created and managed budgets to maximize brand reach and engagement.
- Established meaningful partnerships with vendors, enabling cost-effective solutions for brand collateral production.
- Designed eye-catching promotional materials, driving increased event attendance and participation rates.
- Enhanced user experience by creating intuitive interfaces and visually appealing designs.
- Curated visual assets library, streamlining the sourcing process for internal teams while maintaining brand consistency throughout various projects.
- Identified design requirements for each project.
Partner in Design
RIMAC Seguros
01.2022 - 01.2023
- Liaised between partners and internal stakeholders to resolve conflicts.
- Managed time efficiently in order to complete all tasks within deadlines.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Prepared and presented reports on status of projects and initiatives.
- Stayed informed on industry developments and market trends to gain competitive advantage.
- Mentored junior associates, providing guidance on case strategy and professional development opportunities.
Art Director
Onfire.Co
01.2020 - 01.2021
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
- Oversaw implementation of editing, color correction and other post-production processes.
- Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Led rebranding initiatives that effectively communicated company values while maintaining a contemporary aesthetic appeal.
Content Analyst
Superpet
01.2018 - 01.2019
- Provided constructive feedback to fellow writers on content drafts, fostering a collaborative work environment.
- Developed compelling headlines and meta tags, leading to higher click-through rates for web pages.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Improved user engagement with the creation of relevant and informative articles, blog posts, and social media content.
- Conducted keyword research and integrated targeted phrases into online content to boost search visibility.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Marketing Assistant | Audiovisual
Innova Schools
01.2016 - 01.2018
- Collaborated with other production team members for successful completion of projects.
- Produced videos according to client specifications, including desired length, style and pace.
- Elevated corporate presentations with custom infographics, effectively communicating complex data in an easily digestible format.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
Brand Designer
Crepier
01.2014 - 01.2016
- Developed prototypes for testing and presentation purposes.
- Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
- Optimized website layouts for better usability and mobile responsiveness, increasing traffic and user satisfaction.
- Guaranteed designs adhere to company brand standards and guidelines.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Gained strong leadership skills by managing projects from start to finish.
- Developed comprehensive post-event reports highlighting key performance indicators, areas of improvement, and future recommendations.
Jr. Designer
MAMBO
08.2013 - 05.2014
- Collaborated with the marketing team to create visually appealing social media content.
- Developed innovative designs for variety of clients in graphic design industry.
- Created logos, illustrations and typography for various organizations.
- Developed creative design for print materials, banners and signs.
- Cultivated mobile-friendly designs for variety of platforms.
Education
Professional Degree in Advertising Direction and Design -
Toulose Lautrec Institute
12.2014
Postgraduate Degree in Business Branding -
Peruvian University of Applied Sciences (UPC)
12.2016
Diploma in Advertising Art Direction -
Brother Escuela de Creativos - Lima
12.2016
International Certification in Digital Products -
Área 51
12.2018
Diploma in Multimedia Art Direction -
Espacio Buenos Aires
12.2019
Diploma in Fashion Management -
Espacio Buenos Aires
12.2019
Skills
- Content creation
- Digital Media
- Email Marketing
- Decision-Making
- Staff Coaching
- Branding
- Creative Direction
- Facebook Ads
- Expert in Adobe Suit
- Figma UX UI
- Social media
Websites
Interesting Facts
- Expo imagen 2011 - Toulouse Lautrec: Collection of 5 photographs titled 'Peruvian Women' exhibited at the Peruvian-North American Cultural Institute.
- Expo Crearting - Toulouse Lautrec: 'Aqua Puff' - creation of a new innovative product.
- Activist at Despierta Lima: Despierta Lima is an organization that seeks to raise awareness about the city and the role of its inhabitants through practical communication channels.
Languages
Spanish
Native language
English
Advanced
C1
Timeline
Partner in Design
RIMAC Seguros
01.2022 - 01.2023
Art Director
Onfire.Co
01.2020 - 01.2021
Content Analyst
Superpet
01.2018 - 01.2019
Brand Consultant & Social Media Designer
Freelance
01.2017 - Current
Marketing Assistant | Audiovisual
Innova Schools
01.2016 - 01.2018
Brand Designer
Crepier
01.2014 - 01.2016
Jr. Designer
MAMBO
08.2013 - 05.2014
Professional Degree in Advertising Direction and Design -
Toulose Lautrec Institute
Postgraduate Degree in Business Branding -
Peruvian University of Applied Sciences (UPC)
Diploma in Advertising Art Direction -
Brother Escuela de Creativos - Lima
International Certification in Digital Products -
Área 51
Diploma in Multimedia Art Direction -
Espacio Buenos Aires
Diploma in Fashion Management -
Espacio Buenos Aires
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