Daniel Chaparro

Responsible for the digital acquisition strategies of affiliates. I work managing all the end to end onboarding process since social media ads to call center best practices in order to increase the conversion rates and and reach the objective of new affiliates.

We are a consulting company specializing in the acquisition of potential clients and the development of digital channels to achieve commercial objectives. We utilize a variety of digital marketing tools and employ marketing automation techniques to unleash the full business potential of our clients.

Owner of Santander Consumer digital channels. Responsible for digital sales of auto and personal loans. Direction of Neoauto channel (used auto loans) and end-to-end sales process. Launch of new digital products that add value to the company.

• Connection to +7 digital partners channels to generate auto and personal loans.
• Growth of digital channel and positioning as most important channel in number of loan approvals and one of 5 most important in disbursements: + 8% of annual billing through digital channels with more than S/.1,000,000 in auto loan placed.
• Reduction of time to take signatures with facial biometric validation and digital signature from 5 hours to 15 minutes.

End-to-End owner of the online onboarding of new affiliates process (digital sales). Responsible for the development of digital acquisition strategies. Supervisor of the call center acquisition team.

• Lead manager of IBM's Watson Campaign Automation cross-platform marketing software for email marketing strategies and automated program development.
• Manager of corporate website and attached landing pages, and manager of digital projects for improvement and optimization of processes.
• 72% of growth in number of affiliates transfers requests in first 3 months after applying technical, UX and optimization improvements to online transfer process.
• Growth of more than 300% in effective transfers in less than 1 year of management.

Full-time Digital Marketing Consultant for clients in Colombia, Ecuador and Peru. Specialized in email marketing with IBM's Watson Campaign Automation and responsible for planning digital acquisition strategies for agency services.

• Development and implementation of marketing automation
  strategy for Crystal Colombia's Cyber Week 2016 that managed
  to sell more than 200% compared to Cyber Week 2015. The case
  was presented at IBM Amplify 2017 in Las Vegas

Digital Media Analyst in charge of the accounts of 3M
Peru, 3M Ecuador, 3M Bolivia, 3M Paraguay, 3M PSD Regional, Inmobiliaria Edifica, Wuf, Piedmont, Dauss and LAP.

• Responsible for planning, implementation and optimization of Google Ads, Facebook Ads and Email Marketing campaigns to achieve different business objectives of each account (recruitment, brand awareness or communication).
• Positioned Edifica Canvas format as the first success story in region. Presented at Cannes Advertising Festival in Paris (June 2016).