David Alonso Mendoza Garzon
Surco
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
18
18
years of professional experience
Work History
Marketing Manager and POS– Philips & AOC
TPV Peru SAC
10.2020
- Responsible for the training of the Sales Forces in terms of technologies, trends and Roadmap (materials, content and policies)
- In charge of the Marketing strategy, Points of Sale, Social Networks and ecommerce
- In charge of the coordination between the Social Networks Agency and our actions, generating a monthly schedule of actions through communication with the Commercial department
- Generate a schedule for Launches and content development in coordination with the Product team in Taiwan and other department of HQ
- In charge of commercial agreements and Alliances
- In charge of Digital Signage sales and promotion.
Business Development Manager Head for CE, IT, Accesorios y Digital Signage Cone South Chile and Peru - Philips Display MMD and AOC
Technology Envision Peru SAC
12.2017 - 10.2020
- Head of the 3 regional Product Managers for IT, CE and Digital Signage
- Analysis of competing products, import analysis and retail prices
- Benchmark
- Analysis of Price Mappings by Product, Price and Promotional segments
- Responsible for the Roadmap for the region
- In charge of the development and choice of New Products for our region
- Analysis of market trends and technological trends
- Negotiation with new suppliers in Asia
- Evaluation and audit of factories for the production of new products in Asia
- Promote the Sell in to our customers, management of the Aging of the products in the warehouse, analysis of price protections with Factory and HQ
- Coordination with the marketing department for campaigns in High season, launching of new products, PR, etc
- Search for Strategic Partnerships and Agreements to increase brand and product recognition nationally and internationally.
Commercial and Marketing Manager - Philips & AOC
Technology Envision Peru SAC
12.2017 - 10.2020
- In charge of the marketing strategies of all the categories for both brands, TV, monitors and Digital Signage
- In charge of the training of the Sales Forces in terms of technologies, trends and Roadmap
- Take charge of the Marketing strategy, Points of Sale, Social Networks and ecommerce
- In charge of commercial agreements and Alliances.
Business Development Manager Head for CE, IT, Accesorios y Digital Signage Cone South Chile and Peru - Philips Display MMD and AOC
Envision SA - Chile
11.2014 - 12.2017
- Head of the 3 regional Product Managers for IT, CE and Digital Signage
- Analysis of competitors products, import analysis and retail prices
- Benchmark
- Analysis of Price Mappings by Product, Price and Marketing segments
- Responsible for the Roadmap for the region
- In charge of the development and choice of New Products for our region
- Analysis of market trends and technological trends
- Negotiation with new suppliers in Asia
- Evaluation and auditing of factories for the production of new products in Asia
- Promote the Sell in to our customers, management of the Aging of the products in the warehouse, analysis of price protections with factory and HQ
- Coordination with the marketing department for campaigns in High season, launching of new products, PR, others
- Search for Strategic Partnerships and Agreements to increase brand and product recognition nationally and internationally.
Senior Product Manager CE, IT, Digital Signage and accessories AOC Cono Sur Chile and Peru
Envision SA – Chile (expat) - AOC
07.2010 - 07.2013
- Analysis of competitors products, import analysis and retail prices
- Benchmark
- Analysis of Price Mapping by Product, Price and Promotional campaigns
- Responsible for the Roadmap for the region
- In charge of the development and choice of New Products for our region
- Training of Sales Team and Key Account Managers
- Analysis of market trends and technological trends
- Negotiation with new suppliers in Asia
- Evaluation and audit factories for the production of new products in Asia
- Coordination with design agencies for the production for new product carton packaging, manuals and others.
Marketing Manager
Technology Envision Perú SAC – AOC
01.2010 - 07.2010
- In charge of the Branding of AOC
- Generate exchange or loan agreements that promote the generation of demand and branding for the brand
- Generate campaigns to increase the sellout (bundles, combo, gifts and others)
- Responsible for the graphic material and POP of the brand in the points of sale
- Coordinate and Organize with the PR agency the press releases, launches, press conferences and participation in different events at the national level
- Conduct market research before bringing in new products
- Study the competitors to achieve a differentiation and create a own style for AOC
- Coordination with Marketing Southern Cone and Latin America for the different launches and campaigns carried out for the brand
- Coordinate with factories in China, Mexico and Brazil the samples for advertising and marketing use.
Point of Sales manager (Trade Marketing)
Technology Envision Perú SAC – AOC (Monitor and TV)
01.2008 - 01.2009
- Responsible for the generation of Demand in the POS, creation of incentive campaigns to Sales Force and BTL campaigns in the POS
- Hiring and Supervision of Promoters for retail nationwide
- Responsible for price mapping and analysis, launching alerts on changes in the RRP of the competition for the subsequent analysis of the costs of the OTW product
- Training for retail Sales teams
- Design and execution of projects for the implementation of exhibitions in retail stores
- Make agreements with retailers for High season campaigns
- Make agreements with different companies and resellers for advertising exchanges.
Assistant of the Peru Country Manager
Envision S.A. (Chile) in Peru
- 01.2008
- In charge of analyzing new products, reviewing their technical specs and training the Sales Team on the products relating the main specs of our product in comparison to our competitors
- Coordinate and organize promotional campaigns with Wholesalers and Resellers
- Promote the Sell in of our line up in Wholesalers
- Responsible for the Product trainings carried out in the different events at the National level
- Responsible for Post sales service at national level.
Responsible for the Design and Production Area
Consorcio de Inversiones Santa Fe
- 01.2006
- In charge of 30 operators and the design and production of decorative elements for Gaming and Casino rooms
- Design of more than 100 Slot Rooms Nationwide
- Advertising and Marketing Coordinator
- Responsible for organizing events and campaigns
- Dealing with Suppliers: Quotes
- Proposal of New Projects
- Organizational communication: Photography, posters, logos, magazines, catalogues, advertising campaigns, websites, etc.
Backstage And Associate Producer Coordinator
Sony Music Latin America
01.2003 - 01.2005
- In charge of the Backstage organization (production), security, sound checks, assembly and disassembly of scenographies
- More than 30 productions
- Organization and Administration of Budgets
- Dealing with Suppliers: Budgets in different countries where the events were held
- Dealing with Customers: Advertising Sales.
Education
Bachelor - Sound Engineer
Universidad Vicente Perez Rosales
Santiago De Chile12.2003
Skills
- Partnership Development
- Digital Marketing
- Business Development
- Brand-Building Strategies
Languages
English (advanced)
Full Professional
Marital Status
Married
National Identity Doc
40560208
Studies
- Primary, Santa Margarita School
- High school, Colegio San José de Monterrico, 1996
- University, Universidad San Ignacio de Loyola, Economics, 2, 1997, Peru
- University, University of Lima, Law, 2, 1998, Peru
- University, Miami Institute of Technology, Sony Sound Tech Institute, 1999-2003, Chile
- Higher Institute, Peruvian Institute of Marketing, Marketing Career
- Free courses, Photography at Miami Tech USA (2003), Editing and Multimedia Design at Universidad Nacional de Ingeniería Peru (2004), Adobe Premiere Course (2004), Corel Draw Course (2004)
Digital Signage Expert
DSE - USA - Software, Hardware and Project Design
Personal Reference
Roberto De la Cruz, General Manager TPV Peru SAC, 998-260756, Roberto.german@tpv-tech.com
Events
- Infocomm 2010 - Las Vegas
- CES 2011 - Las Vegas
- Infocomm 2011 - Orlando - Florida
- CES 2012 - Las Vegas
- Infocomm 2012 - Las Vegas
- CES 2013 - Las Vegas
- Infocomm 2013 - Orlando Florida
- CES 2014 - Las Vegas
- DSE 2014 - Las Vegas
- Infocomm 2014 - Las Vegas
- REC Intel 2014 - Cancun
- LARC Intel 2014 Cancun
- CES 2015 - Las Vegas
- Infocomm -2015 - Orlando
- CES 2016 - Las Vegas
- CES 2017 - Las Vegas
- CES 2018 - Las Vegas
- IFA 2018 - Berlin
- CES 2019 - Las Vegas
- IFA 2019 - Berlin
Personal Information
- Date of Birth: 03/20/80
- Nationality: Peruvian
Projects
Alianza Lima - AOC Sponsorship Agreement 2010, In charge of the Implementation of the Alianza Lima Stadium in the First agreement with AOC, from the purchase of the equipment with our suppliers to the start-up of the products and the realization of the event in December 2010. The first LED screen in Peru was installed in a stadium with a P16 resolution. The First Advertising LED perimeter was installed with a resolution P18.5. The first Press Room with Philips Brand Digital Signage was made in Peru. The Press Boxes were updated and the AOC control room was made. Alianza Lima - AOC Sponsorship Agreement - 2013, Together with Roberto De la Cruz we achieved the renewal of the agreement with Alianza Lima, again with a technological exchange. The P18.5 LED perimeter was implemented 100% in the remaining two grandstands. A Professional Sound Equipment for Stadium is installed. Lima AOC Alliance Agreement - 2017, In charge of the Coordination and implementation of the installation of 3 LED advertising screens of resolution P10, the change of position of the P16 screen and the installation of a new online control technology, live signal and Kiss cam. The Marketing team of Alianza Lima was trained in how to see Signage with the installation of an outdoor advertising screen so that the team can make their advertising offer profitable. Alianza Lima AOC Sponsorship Agreement - 2020, In charge of the coordination and implementation of the renovation of the Advertising LED perimeter of the Stadium, making a complete change in the form of control and installation using a new method, the installation team was trained and the installation was made going from resolution P18.5 to resolution P10 almost doubling the resolution of the screens. Improved Implementation - Chile Catholic University Stadium - 2020, In charge of the Implementation and Negotiation of the Purchase of the equipment, we bring our installation team from Peru and managed to install all the 100sqn meter display and LED banner for the stadium in 20 days. www.envision-store.pe Development and production, In order not to be left out of the trend of the other brands creating their own online stores, the decision was made to work in-house the design of our own online store. The content and programming as well as the integration with the payment gateway was developed by our team. Tablets for MINEDU- 500k units, In charge of the development of the product from the hardware to the software, working directly with Vitek(China) and Sang Fei in (China) the coordination of the production schedule for MINEDU. Also working with MINEDU all the content details. We managed the development of a custom Parental Control for our product made on par with Vitek and a developer house in Pakistan. We worked with our Marketing team the design of all the packaging, QSG and other contents necessary for the project. I travelled in November 2020 to China in the middle of the pandemic for 30 days in order to audit the factory, the software integration and the first batch production in order to catch the first flight to Lima, we managed to charter 5 flights to Lima exclusive for our product in order to reach the schedule.
Software
Microsoft Office
Adobe Premier
References
References available upon request.
Timeline
Marketing Manager and POS– Philips & AOC
TPV Peru SAC
10.2020
Business Development Manager Head for CE, IT, Accesorios y Digital Signage Cone South Chile and Peru - Philips Display MMD and AOC
Technology Envision Peru SAC
12.2017 - 10.2020
Commercial and Marketing Manager - Philips & AOC
Technology Envision Peru SAC
12.2017 - 10.2020
Business Development Manager Head for CE, IT, Accesorios y Digital Signage Cone South Chile and Peru - Philips Display MMD and AOC
Envision SA - Chile
11.2014 - 12.2017
Senior Product Manager CE, IT, Digital Signage and accessories AOC Cono Sur Chile and Peru
Envision SA – Chile (expat) - AOC
07.2010 - 07.2013
Marketing Manager
Technology Envision Perú SAC – AOC
01.2010 - 07.2010
Point of Sales manager (Trade Marketing)
Technology Envision Perú SAC – AOC (Monitor and TV)
01.2008 - 01.2009
Backstage And Associate Producer Coordinator
Sony Music Latin America
01.2003 - 01.2005
Assistant of the Peru Country Manager
Envision S.A. (Chile) in Peru
- 01.2008
Responsible for the Design and Production Area
Consorcio de Inversiones Santa Fe
- 01.2006
Bachelor - Sound Engineer
Universidad Vicente Perez Rosales
Similar Profiles
Erick Jesus Pumacayo SaicoErick Jesus Pumacayo Saico
GESTOR DE COMPRAS at GLORE PERU SACGESTOR DE COMPRAS at GLORE PERU SAC
JOSE LUIS LOPEZJOSE LUIS LOPEZ
Commercial Advisor /Sales Promoter at Artecola Peru SACCommercial Advisor /Sales Promoter at Artecola Peru SAC
Nathali Cohen GonzalesNathali Cohen Gonzales
Bilingual Costumer Service Agent, DoorDash at Teleperformance Peru SACBilingual Costumer Service Agent, DoorDash at Teleperformance Peru SAC