Diana Orozco Camacho
Lima
Summary
Marketing and Branding specialist with experience in 360° marketing across diverse sectors including Education, Telecommunications, Entertainment, and Services.
Experienced professional with a versatile background in various roles such as Brand Manager, Digital Marketing Specialist, ON and OFF Media Analyst, Event Producer, and Product Manager.
Experienced in brand strategy and commercial intelligence, I have successfully implemented effective campaigns across digital, ATL, BTL, PR, and trade channels. Skilled in leading successful activations and commercial negotiations.
Results-oriented leader with a proven track record in generating impactful outcomes through strong leadership skills.
Overview
7
7
years of professional experience
Work History
Marketing and Communications Manager
Doradobet Peru
Lima, Perú
01.2023 - Current
- Drove the development and implementation of a successful branding initiative to enhance company recognition.
- Worked collaboratively with sales team to develop and implement aligned strategies.
- Boosted social media visibility of the brand by 50%.
- Achieved a 40% increase in web traffic through implementing SEO optimization techniques.
- Managed and executed public relations efforts and company events.
- Utilized CRM tools to effectively bolster customer retention rates by a noteworthy 25%
- Conducted research on current market trends and customer preferences.
Head of Marketing and Communications
Doradobet Peru
Lima, Perú
11.2021 - 12.2022
- Successfully oversaw the marketing and communication team, driving a significant 30% boost in productivity.
- Led renewed marketing strategy, increased sales by 35%.
- Developed and executed advertising strategies that boosted reach by 50%
- Increased company visibility through management of media relations.
- Maximized budget efficiency with 20% reduction in promotion costs.
- Implemented efficient digital solutions to enhance customer interaction
- Managed creative teams responsible for developing content such as blog posts, videos or infographics that support overall marketing objectives.
- Offered advice on optimal approaches concerning SEO methods such as conducting keyword research and constructing link building tactics.
Marketing and Sponsorships Coordinator
Doradobet Perú
Lima, Perú
11.2020 - 11.2021
- Leveraged expertise in data analysis and trend identification to enhance marketing strategies.
- Effectively managed multi-platform advertising campaigns.
- Successfully executed social media campaigns that generated a 50% growth in followers.
- Enhanced partnerships through effective relationship management with key stakeholders.
- Analyzed data to identify trends in customer behavior and preferences.
- Developed strategies to improve operational procedures and reduce costs.
Communications Consultant - Freelance
Nativa Publicidad
Lima, Perú
05.2019 - 11.2021
- Provided strategic counsel on media planning and digital strategy in the role of a freelance communications advisor.
- Executed strategic communication plans resulting in increased brand visibility, heightened perceptive value, and strengthened audience trust.
- Proven expertise in effectively executing the launch and positioning strategies for educational products, such as the highly successful launch of ESAN Business Law.
- Drove the creation of programs and diplomas at IDE ESAN with a strong focus on optimizing communication effectiveness.
- Created multimedia content for digital campaigns, including videos, infographics, and webpages.
- Analyzed customer feedback data to inform future marketing decisions.
Brand Manager - Health Industry
ARIADNA COMMUNICATIONS
Lima
05.2019 - 10.2020
- Provided efficient services to top-notch clients in healthcare domain, including but not limited to Merck Sharp & Dohme Peru and Bayer CSI.
- Developed and executed global healthcare programs for Cook Children's Health Care System, expanding access in Mexico and the Middle East.
- Strategically promoted and positioned leading brands in the relevant markets to maximize visibility and customer acquisition.
- Successfully managed cross-functional teams while efficiently working with diverse stakeholders to achieve both business and brand targets.
Digital Advertising Coordinator
Nativa Publicidad
Lima
05.2019 - 10.2019
- Managed digital branding for ESAN Postgraduates as their Coordinator of Digital Advertising.
- Efficiently managed products for optimal performance.
- Enhanced sales figures by devising innovative, data-driven commercial intelligence tactics.
- Drove brand growth through successful expansion efforts.
- Researched potential target audiences and created demographic profiles.
- Developed creative briefs to guide production teams in creating effective ads.
Media Planning and Budgeting Analyst
Claro
Lima, Perú
11.2017 - 04.2019
- Developed effective multi-channel media strategies.
- Implemented strategies resulting in a notable 30% improvement in budget allocation.
- Utilized successful digital marketing techniques to achieve positive outcomes.
- Managed and achieved success with six-figure media budgets.
- Recognized potential for high ROI in advertising campaigns.
- Implemented effective communication between sales, marketing, and media teams.
- Analyzed campaign effectiveness and its influence on performance metrics
- Successfully lowered expenses for media campaigns by 20%.
Education
Associate of Arts - Integrated Communication
Instituto San Ignacio De Loyola
Lima01.2024
Diploma - SEO
LA ACADEMIA BY ARIADNA
Lima01.2020
Associate of Applied Science - Strategic Marketing
ESAN
Lima07-2016
Associate of Applied Science - Integrated Marketing Planning
ESAN
Lima07-2016
Associate of Applied Science - International Marketing
ESAN
Lima07-2016
Associate of Applied Science - Branding
ESAN
Lima07-2016
Skills
- Marketing Plan Development
- Social Media Engagement
- Marketing Analytics
- Google Adwords
- Market Trend Analysis
- Digital Communications
- Developing creative content
- Customer Engagement
- Marketing Strategies
- Advertising Management
- Integrated marketing campaigns
- Social Media Campaigns
Languages
- Spanish
- English
- Portuguese
Timeline
Marketing and Communications Manager
Doradobet Peru
01.2023 - Current
Head of Marketing and Communications
Doradobet Peru
11.2021 - 12.2022
Marketing and Sponsorships Coordinator
Doradobet Perú
11.2020 - 11.2021
Communications Consultant - Freelance
Nativa Publicidad
05.2019 - 11.2021
Brand Manager - Health Industry
ARIADNA COMMUNICATIONS
05.2019 - 10.2020
Digital Advertising Coordinator
Nativa Publicidad
05.2019 - 10.2019
Media Planning and Budgeting Analyst
Claro
11.2017 - 04.2019
Associate of Arts - Integrated Communication
Instituto San Ignacio De Loyola
Diploma - SEO
LA ACADEMIA BY ARIADNA
Associate of Applied Science - Strategic Marketing
ESAN
Associate of Applied Science - Integrated Marketing Planning
ESAN
Associate of Applied Science - International Marketing
ESAN
Associate of Applied Science - Branding
ESAN
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