Diego Laynes
Lima
Summary
Bachelor's degree in administration and international business (UPC). 9 Years of experience in commercial, marketing and product areas managing key accounts. Ability to work as part of a team and focused on results. Easy to adapt to any work environment and with initiative to solve problems efficiently.
Overview
7
7
years of professional experience
Work History
Key Account Manager
Puma
07.2021 - Current
- Growth of lifestyle business unit by 18% in 2022.
- Completed "Shop In Shops" project in 10 stores and maintaining 15% growth in sell-out vs. 2022.
- Increased soccer sales by 45%, representing one-third of sports unit.
- Built and maintained strong client relationships to drive business growth.
- Developed thorough understanding of key clients needs and requirements to prepare customized solutions.
- Facilitated strategic meetings to understand customer needs and develop action plans.
Key Account Manager
Nike
02.2018 - 06.2021
- Commercial management of 3 BUs for Paris and Oechsle
- (ftw, app and acc)
- Increased sales by 10% in first Q of 2019, and during next months 7% growth.
- Implemented 360 campaign for exclusive products of brand, achieving sales of 80% of total stock in 2 months.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
Commercial Analyst
Under Armour
02.2017 - 02.2018
- Commercial management: modern channel and traditional channel
- Implemented standardization process for SKU creation.
- Accelerated nationalization process for effective commercialization.
- Created pricelist for pre-sales with customers.
Education
Certificate - Specialization: Key Account Management
APEM
Lima10.2020
Bachelor - Management And International Business
Universidad Peruana De Ciencias Aplicadas
Lima06.2017
Skills
- Product development
- Coordination and management skills
- Decision making
- Critical thinking
- Problem solving
- Oral and written communication
Software skills
Excel - Advanced
Office - Advanced
Power BI - intermediate
Languages
English
Upper intermediate
B2
Sports career
Alianza Lima player 2008 - 2011
Sporting Cristal player 2004 - 2008
Timeline
Key Account Manager
Puma
07.2021 - Current
Key Account Manager
Nike
02.2018 - 06.2021
Commercial Analyst
Under Armour
02.2017 - 02.2018
Certificate - Specialization: Key Account Management
APEM
Bachelor - Management And International Business
Universidad Peruana De Ciencias Aplicadas
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