EDUARDO ALT
Travel Profesional
Lima,LMA
Summary
Innovative leader with more than 30 years' expertise in business development, contract negotiations, and creative direction. Successfully increased net sales revenue by 73% in the first 2 years through compelling sales presentations and comprehensive marketing strategies. Committed to driving brand visibility and fostering long-term client relationships.
Overview
51
51
years of professional experience
Work History
Founder / Marketing & Sales Director
Inbound Peru SAC
Lima, Peru (Remote)
04.2014 - Current
- Developed and implemented comprehensive sales strategies to enhance revenue growth.
- Analyzed market trends to identify new business opportunities and customer needs.
- Led cross-functional teams to execute marketing campaigns, increasing brand visibility.
- Established key performance indicators to monitor campaign effectiveness and drive results.
- Cultivated relationships with clients, enhancing customer loyalty and satisfaction levels.
- Trained and mentored junior staff, fostering professional growth within the team.
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 73% in sales.
- Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
- Developed key account relationships for improved client retention and long-term partnerships.
- Participated in trade shows and industry events to network and promote products.
Founder & General Manager
TRAVEL UPDATE (weekly Travel Trade Newspaper / Dayly Travel Trade ENewspaper)
Lima, Peru
03.1991 - 04.2014
- Oversaw daily operations of eNewspaper, ensuring timely content delivery and distribution.
- Cultivated partnerships with travel industry stakeholders, enhancing collaboration and information sharing.
- Directed editorial strategy, guiding content creation to align with audience interests and market trends.
- Implemented cost-effective solutions resulting in improved budget management and resource allocation.
- Define main content and Editorial information.
- Developed and launched weekly travel trade newspaper, establishing brand presence in industry.
Founder & General Manager
Cadmus Publicidad / Dogma Comunicaciones
Lima, Peru
06.1983 - 04.1991
- Cultivated partnerships with clients, fostering collaborative relationships to achieve mutual goals.
- Mentored junior staff, enhancing skill development and promoting a culture of continuous learning.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
Account Executive
Casares, Grey & Asociados / Lintas Buenos Aires
Buenos Aires, Argentina
03.1975 - 03.1982
Education
No Degree - Architecture
Skills
- Team leadership
- Business growth and retention
- Sales presentations
- Advertising campaigns
- Business development
- Leads prospecting
- Contract negotiations
- Brand messaging
- Creative direction
- Memorable experiences expertise
Affiliations
SITE
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Founder / Marketing & Sales Director - Inbound Peru SAC
04.2014 - Current
Founder & General Manager - TRAVEL UPDATE (weekly Travel Trade Newspaper / Dayly Travel Trade ENewspaper)
03.1991 - 04.2014
Founder & General Manager - Cadmus Publicidad / Dogma Comunicaciones
06.1983 - 04.1991
Account Executive - Casares, Grey & Asociados / Lintas Buenos Aires
03.1975 - 03.1982
Universidad Nacional De Buenos Aires - No Degree, Architecture