Erick Craff
Lima
Summary
People & Results-oriented Manager bringing expertise in Commercial, marketing, Operation and Finances overseeing all areas of daily operations and making effective policy decisions to positively impact business direction and bottom line profits.
Overview
23
23
years of professional experience
Work History
Regional Comercial Director
Selina
Lima , Peru, Ecuador, Bolivia, Argentina, Chile & Uruguay
01.2023 - 11.2023
- Implemented successful business strategies to increase revenue and target new markets.
- Implemented and prepared comprehensive business plans to expand business.
- Managed budgeting and financial planning processes for the organization.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Formed and sustained strategic relationships with clients.
- Negotiated agreements with external partners such as contractors or consultants.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Implemented campaigns and promotions to help with developing goods and services.
- Monitored market conditions and competitor activities to inform business decisions.
Country Partner
Selina
Lima, Peru
01.2021 - 12.2022
- Leading the operation of seven hotels in Peru.
- Leading the strategy to achieve profitability goals.
- Monitored daily sales activities to identify areas for improvement and develop strategies to maximize profits.
- Conducted regular meetings with staff members to review progress, discuss opportunities, and provide guidance as needed.
- Implemented cost reduction initiatives across all profit centers while maintaining quality standards.
Head of Country
Selina
Lima, Peru, Ecuador, Bolivia
04.2020 - 12.2020
- In charge of the operation of 13 hotels in Perú, Ecuador & Bolivia.
- leading the operational goals of the hotels.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Worked with cross-functional teams to achieve goals.
- Achieved cost-savings by developing functional solutions to problems.
Corporate Rooms Director
Casa Andina
Lima, Perú
01.2017 - 03.2020
- In charge of the corporate strategy to achieved operational goals in front desk, housekeeping and maintenance across 30 hotels in the company.
- Implemented and prepared comprehensive business plans to expand business.
- Identified opportunities for improvement in operational performance metrics.
- Monitored progress by establishing plans, budgets and measuring results.
- Managed staff, financials and key performance indicators to facilitate business operations.
- Negotiated agreements with external partners such as contractors or consultants.
- Researched and negotiated pricing to reduce cost of equipment and supplies.
- Worked with department managers to formulate annual budgets.
Regional Manager
Casa Andina
Lima, Perú
01.2014 - 12.2016
- In charge of the operation of the hotels in Lima and Ica.
- Maximized branch revenue by optimizing daily operations.
- Conducted regular meetings with district managers to discuss sales performance and provide guidance on improvement tactics.
- Executed day-to-day operational activities for regional business.
- Created and maintained relationships with key customers in the region.
- Evaluated customer feedback and adjusted company processes accordingly.
Hotel Manager
Casa Andina
Arequipa , Perú
05.2011 - 12.2013
- Developed strategic plans for increasing occupancy rates and improving overall profitability.
- Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
- Mentored new employees, demonstrating best methods for servicing clients and guests.
- Conducted daily meetings with front desk and housekeeping personnel to discuss arrivals, special requests and operational challenges.
- Managed labor and property expenses to achieve maximum flow-thru to bottom line.
- Handled guest complaints and offered complimentary services for hardship cases.
Operation and Quality Manager
Santa Rosa de Quives Country Club
Lima, Perú
07.2010 - 04.2011
- Resolved customer inquiries and complaints requiring management-level escalation.
- Provided leadership in developing best practices for continuous improvement initiatives across all departments.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
Residence Supervisor
Ritz Carlton
George Town , Cayman Islands
02.2007 - 11.2009
- In charge of residence guest and employee satisfaction.
- Prepared daily, weekly, and monthly reports on residence activities.
- Organized recreational programs for residents according to their interests and needs.
- Collaborated with other departments in order to coordinate services for residents.
- Supervised staff members during shifts and evaluated performance on a regular basis.
Night Auditor, Concierge & Front Desk
JW Marriott
Lima, Perú
03.2002 - 01.2007
- Responded to customer inquiries regarding hotel services, reservations, directions.
- Assisted with the preparation of daily bank deposits for all departments within the hotel.
- Coordinated with guest services and concierge team to meet guest needs.
Managment Trainee
Gloria Hotel
Rio De Janeiro , Brasil
01.2001 - 06.2001
- Practice within all the areas of the hotel.
- Enhanced leadership abilities through training and hands-on task completion.
- Acquired business and management skills through various resources to update proficiency.
Education
Finances PDP Program - Hospitality Administration
Cornell Hospitality University
Ithaca, NY10-2016
Business Program - Business
ESAN University
Lima, Perú 06-2010
Technical Degree - Hospitality Administration And Management
Cenfotur
Lima, Perú 11-2001
Skills
- Business Planning
- Business Administration
- Staff Management
- Operations Management
- Business Development
- Budget Control
- Budget Management
- Organizational Development
- Negotiation
- Strategic Planning
Affiliations
- Meditation, healthy food, surf, futbol & Muay thai boxing among hobbies and sports.
Timeline
Regional Comercial Director
Selina
01.2023 - 11.2023
Country Partner
Selina
01.2021 - 12.2022
Head of Country
Selina
04.2020 - 12.2020
Corporate Rooms Director
Casa Andina
01.2017 - 03.2020
Regional Manager
Casa Andina
01.2014 - 12.2016
Hotel Manager
Casa Andina
05.2011 - 12.2013
Operation and Quality Manager
Santa Rosa de Quives Country Club
07.2010 - 04.2011
Residence Supervisor
Ritz Carlton
02.2007 - 11.2009
Night Auditor, Concierge & Front Desk
JW Marriott
03.2002 - 01.2007
Managment Trainee
Gloria Hotel
01.2001 - 06.2001
Finances PDP Program - Hospitality Administration
Cornell Hospitality University
Business Program - Business
ESAN University
Technical Degree - Hospitality Administration And Management
Cenfotur
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