FIORELLA FIGUEROA REYES

Leader of the sales area.

- Responsible of the sales and marketing plan for the anual goals (net sales, profitability, rotation, market share)

- Costumers visits

- Sales force training

- Preparation of quotes

• Responsible for the lighting line at Sonepar Peru, with a monthly turnover of approximately S/. 2 million.
  Duties:
  - Create and implement commercial strategies to achieve established objectives (sales, profitability, market share, product portfolio development)
  - Ensure the sell-in of the different business divisions: projects, points of sale, and digital.
  - Negotiate with national and international suppliers (commercial agreements (prices, campaigns, rebates, budget, etc.)
  - Manage and develop the annual marketing budget in conjunction with the marketing department to ensure established objectives
  - Create and implement marketing campaigns for communication both at points of sale (trade-marketing) and digitally
  - Train the FFVV and create incentive plans for them
  - Visit strategic clients (construction, mass consumption, mining) in collaboration with the FFVV
  - Develop the product portfolio
  - Analyze and establish the monthly sales forecast to maintain inventory control
  - Analyze the market and the competition
  - Establish the pricing policy
  - Lighting studies in Dialux

Leader for the Booster and Summate channels
- In charge of the commercial strategy for the Booster and Summate channels
- Propose commercial actions to ensure increased participation.
- Analyze and monitor the area's indicators to achieve business objectives.
- Manage the store channel: incentives, training, contests, and other tools necessary to boost sales and participation.
- Responsible for the implementation of in-store displays (longtail) that support omnichannel sales.
- Projects: Falabella truck and implementation of the pickup point in Ayacucho

• - Plan and develop commercial strategies that support the achievement of company objectives (sales, profitability, and market share).
  - Plan and develop trade marketing strategies to drive both sell-in and sell-out of all channels, in constant coordination with the head of sales and national supervisors.
  - Develop and monitor sell-in strategies for key clients: bonus plans, promotions, and tactical discounts differentiated by SKU and sales area for the traditional channel (85% of revenue).
  - Develop and monitor strategies to drive sell-out (point-of-sale actions, end-user promotions, and sales associate plans (main purchasing influencers).
  - Develop and coordinate plans that motivate the Sales Force (contests, product training, etc.).
  - Conduct pricing and profitability analysis by channel.
  - Develop new product lines: I led the launch of the low-cost Ultrabat brand and the Etna motorcycle battery brand.

• - Responsible for developing the product portfolio for Peru, Bolivia, and Paraguay
  - Responsible for positioning commercial lines
  - Development of commercial and marketing strategies
  - Development of digital campaigns
  - Responsible for meeting channel objectives
  - Development of go-to-market strategies for product lines
  - Benchmarking and market analysis
  - Launch and presentation of new products

• Leader and responsible for the commercial strategy of the Florida brand
  Responsible for the trade marketing strategy for the different sales channels
  - Planning of offline and digital campaigns
  - Monitoring of brand objectives by channel (sales, profitability, coverage, participation, turnover)
  Coordination of point-of-sale activations
  - Training of the sales force and merchandising

- Nissan and Renault Sales Reports
- Uploading information to the system
- Data validation
- Nissan project manager

• - Reportes de Ventas
• - Carga de información al sistema
• - Validación de datos
• - Encargada de proyecto Nissan

• - Preparation of sales reports by brand (Suzuki, Changan, JAC)
  - Market analysis (price, inventory, technical specifications, promotions, etc.)
  - Import analysis
  - Benchmarking
  - Fieldwork