Fiorella Hurtado
Miraflores
Summary
Bilingual senior sales executive with over 15 years of experience in commercial management, business development, and revenue growth. Master’s in Marketing with a strong B2B focus in services, technology, and consumer goods industries. Proven track record in strategic sales planning, pipeline management, key account growth, P&L and cross-functional leadership. Recognized for delivering high-impact sales strategies that drive revenue and profitability.
Experienced with managing commercial operations and leading strategic initiatives. Strong negotiation skills to secure beneficial contracts and optimize revenue. Track record of fostering team collaboration to achieve business objectives and adapt to market changes effectively.
Overview
15
15
years of professional experience
Work History
Commercial Manager
SESDERMA
01.2024 - Current
- Company Overview: (Pharmaceutical laboratory specializing in dermocosmetic products, with over 30 years in the global market)
- Designed and executed sales strategies for pharma, medical, and distribution channels, driving revenue growth
- Managed sales forecasting, KPI tracking, and commercial budget compliance
- Led account development in retail, managing key clients such as Farmacias Peruanas (Inretail), Boticas y Salud, Wong, and Dermo Tienda Shop
- Spearheaded new product launches, sales promotions, and demand-generation initiatives to boost sell-in and sell-out performance
- (Pharmaceutical laboratory specializing in dermocosmetic products, with over 30 years in the global market)
Commercial Manager
PDV LATIN GROUP
01.2021 - 12.2023
- Company Overview: (Leading provider of POP advertising solutions for the retail sector in Peru and Chile)
- Increased sales revenue by 39% through targeted sales strategies and client acquisition
- Negotiated high-value contracts, improving commercial terms and strengthening client partnerships
- Developed and coached the sales team, fostering a high-performance sales culture
- Conducted market analysis and competitive benchmarking to enhance sales effectiveness
- Established an after-sales and replenishment unit, achieving 100% visibility in retail execution
- (Leading provider of POP advertising solutions for the retail sector in Peru and Chile)
Commercial Manager
OPERADORA CENTRAL DE ESTACIONAMIENTOS
01.2019 - 12.2020
- Company Overview: (Mexican real estate and property management company)
- Developed the commercial division from scratch, setting strategic sales objectives and KPI frameworks
- Increased B2B sales by 78% and boosted monthly revenue by 192%
- Spearheaded brand positioning efforts, achieving a 780% visibility increase
- Enhanced customer engagement strategies, leading to a 20% increase in foot traffic and 19% growth in B2C sales
- (Mexican real estate and property management company)
Commercial Manager
CENTRAL PARKING SYSTEM PERU | Grupo Delosi
01.2012 - 12.2018
- Led business expansion, increasing new projects by 30% and boosting EBITDA by 25%
- Drove revenue growth (22%) and profitability (16%) through strategic sales initiatives
- Improved contract renewal rate to 87%, enhancing customer retention
- Established a customer service framework, reducing response time by 35% and generating 3% in annual savings
Commercial Manager
VISUAL SOFT
01.2010 - 12.2012
- Increased sales by 31% and profitability by 10%
- Improved sales quota achievement from 65% to 92%
- Developed a commercial dashboard, optimizing client segmentation and sales channels
Education
Master of Marketing - Marketing
EADA, Escuela De Alta Dirección
Barcelona, España03-2013
Bachelor of Administration - Administration & Management
Universidad Ricardo Palma
Lima, Perú09-2010
Power BI -
UNI
Lima, Perú12.2024
Agile Methodologies -
IBM
Lima, Perú10-2024
Retail Management -
Instituto San Ignacio De Loyola (ISIL)
Lima, Perú07-2018
Sales Strategies -
Centrum PUCP
Lima, Perú12.2015
Skills
- CRM Systems (Salesforce, HubSpot)
- Advanced Excel & Power BI
- Sales Forecasting & Budgeting
- B2B & B2C Sales Strategies
- Market & Competitor Analysis
- Team Leadership & Coaching
- Operations management
- Customer relationship management
- National account management
Target Roles
- Sales Director
- Commercial Manager
- Business Development Executive
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Commercial Manager
SESDERMA
01.2024 - Current
Commercial Manager
PDV LATIN GROUP
01.2021 - 12.2023
Commercial Manager
OPERADORA CENTRAL DE ESTACIONAMIENTOS
01.2019 - 12.2020
Commercial Manager
CENTRAL PARKING SYSTEM PERU | Grupo Delosi
01.2012 - 12.2018
Commercial Manager
VISUAL SOFT
01.2010 - 12.2012
Master of Marketing - Marketing
EADA, Escuela De Alta Dirección
Bachelor of Administration - Administration & Management
Universidad Ricardo Palma
Power BI -
UNI
Agile Methodologies -
IBM
Retail Management -
Instituto San Ignacio De Loyola (ISIL)
Sales Strategies -
Centrum PUCP
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