Summary
Overview
Work History
Education
Skills
References
Timeline
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FRANCO GARCIA

Miami

Summary

Seasoned On-Premise Market Manager with 4+ years of experience at Topo Chico (Coca-Cola system), bringing deep expertise in brand marketing, event activations, and distributor relations. Proven track record in executing large-scale consumer events, curating culturally relevant experiences, and leading strategic partnerships. Well-versed in cross-functional collaboration, vendor negotiations, and project management.

Overview

10
10
years of professional experience

Work History

ON-PREMISE MARKET MANAGER

Topo Chico (Coca-Cola)
Miami
08.2022 - Current
  • Drive brand visibility and consumer engagement through strategic partnerships and experiential activations.
  • Execute and oversee large-scale event collaborations including planning, vendor coordination, and reporting.
  • Collaborate with distributors, alcohol brands, and venue partners to integrate Topo Chico in unique programs.
  • Facilitate brand trainings with staff to improve product knowledge and increase sell-through.
  • Support content creation initiatives and social strategy with account partners.
  • Greenhouse Agency

BRAND DEVELOPMENT MANAGER

Topo Chico (Coca-Cola System)
Miami
02.2021 - 08.2022
  • Executed Topo Chico's retail growth plan across CVS, Publix, and Whole Foods etc.
  • Improved brand visibility, built store-level momentum, and increased product awareness in the market by creating fun and outstanding displays.
  • Developed strong partnerships with store managers to ensure shelf presence and product rotation.
  • Greenhouse Agency

EVENT COORDINATOR SPECIALIST

Epic Staffing Agency
Miami
08.2015 - 09.2020
  • Established strong relationships with vendors, securing high-quality products and services at favorable prices.
  • Identified potential venues and conducted site visits, selecting optimal locations based on event requirements.
  • Managed budgets efficiently, negotiating contracts with vendors for competitive pricing and cost savings.

TV Production Assistant

NBC/Telemundo
Miami
07.2017 - 03.2019
  • Assisted production teams in coordinating daily schedules and logistics for broadcasts.
  • Communicated with vendors to secure necessary supplies for production needs.
  • Greeted guests visiting the set and answered questions about the production process.
  • Operated Adobe Photoshop and After Effects software to edit footage.
  • Developed and uploaded video files to social media accounts and websites.

Education

Radio and Television Production and Broadcasting

Miami Dade College

Skills

  • Bilingual: Fluent in English and Spanish
  • Cross-Functional Collaboration
  • Distributor Relations
  • Staff Training
  • Event Planning & Execution
  • Brand & Trade Marketing
  • Project & Budget Management
  • Social Media Collaboration
  • Content creation
  • Customer relationship management

References

REFERENCES AVAILABLE UPON REQUEST

Timeline

ON-PREMISE MARKET MANAGER

Topo Chico (Coca-Cola)
08.2022 - Current

BRAND DEVELOPMENT MANAGER

Topo Chico (Coca-Cola System)
02.2021 - 08.2022

TV Production Assistant

NBC/Telemundo
07.2017 - 03.2019

EVENT COORDINATOR SPECIALIST

Epic Staffing Agency
08.2015 - 09.2020

Radio and Television Production and Broadcasting

Miami Dade College

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FRANCO GARCIA