Ignacio García-Miro
Lima
Summary
Dynamic professional with a versatile skill set encompassing product development, marketing, and operations. Acknowledged for fostering a data-driven culture, orchestrating Agile transformations, and executing impactful growth strategies. Noteworthy accomplishments include leading the development of an ERP for small-medium businesses, guiding end-to-end product development, and spearheading the development of a CRM tailored for the real estate sector. Results-driven leader with a focus on innovation, collaboration, and delivering measurable business outcomes.
Overview
5
5
years of professional experience
Work History
Head of Product
Evolta CRM
09.2023 - Current
- Oversee end-to-end product development, from strategy conceptualization to operational execution and strategic marketing initiatives.
- Spearheaded the company's transition towards a data-driven culture by defining key product metrics, introducing OKRs, and fostering a culture of data analysis across product, sales, marketing, and finance teams.
- Engineered a shift from a waterfall methodology to an Agile framework, enabling the delivery of impactful product updates every two weeks, achieving a threefold increase in development speed compared to the previous process.
- Facilitated significant growth in the product's key performance indicators, with a 10% increase in weekly active teams and a consistent 5% month-over-month growth in Monthly Recurring Revenue (MRR) within a span of three months.
- Pioneered a product-led growth strategy, emphasizing growth loops and robust product marketing initiatives to enhance the overall market presence and user adoption.
Senior Product Manager
Wally POS
03.2022 - 09.2023
- Successfully initiated and executed the creation of Wally's free product as part of a freemium strategy, achieving a consistent 25% month-to-month growth over a year. Implemented effective conversion strategies, yielding a notable 10% conversion rate from free to paid users, resulting in a remarkable 35% reduction in Customer Acquisition Cost (CAC) compared to other acquisition channels.
- Undertook the responsibility of enhancing the entire mobile user experience, leveraging robust experimentation techniques to elevate engagement by 20% within a span of 6 months.
- Led partnership integrations with a focus on enhancing the value proposition and acquiring new customers, contributing to the overall growth and success of the company's offerings.
Junior Product Manager
Banco De Crédito Del Perú
08.2019 - 03.2022
- Developed a specialized ERP tailored for small and medium-sized businesses, actively involved in every phase of the product development journey. Successfully validated the Minimum Viable Product (MVP), identified the product-market fit, established growth channels, and ultimately secured the product's sale to a venture capital firm, all within a remarkable 13-month timeframe.
- Contributed to the creation of a chatbot specifically designed for low-income customers, resulting in a significant 25% reduction in the cost of customer attention for this target segment.
Education
BBA - Business Administration
Universidad De Lima
Lima, Peru07.2019
Skills
- Team Management
- End to End Feature Delivery
- A/B Testing
- User and UX Research
- SQL
- Google Analytics understanding
Affiliations
- Reforge
Timeline
Head of Product
Evolta CRM
09.2023 - Current
Senior Product Manager
Wally POS
03.2022 - 09.2023
Junior Product Manager
Banco De Crédito Del Perú
08.2019 - 03.2022
BBA - Business Administration
Universidad De Lima
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