Isabella Fernandini Rosso

Responsible for Saga Falabella’s #1 women clothing brand called Sybilla.

• Responsible for the entire product supply chain: product development alongside designers, negotiations with both national and international suppliers (China and India), budget management, assortment and pricing strategy, communication and product display in stores.
• Advanced knowledge of procurement, vendor management and negotiation skills to perform consistently above expectations.
• Analyzed sales and inventory data to determine purchasing needs and reorder points.
• Prepared and analyzed reports to track inventory and purchasing trends.
• Determined lowest possible cost, factoring in quality, and reliability and negotiated favorable contracts.
• Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.

Works directly with the brand’s senior buyer.

• Monitored market to capitalize on latest trends.
• Maximized category turnover through proactive management strategies.
• Identified and reported key performance indicators to define successful category management.
• Partnered with buyers to develop category-appropriate order frequency for spend under management.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
• Developed and implemented sales strategies to increase profits.
• Used customer insights to develop innovative sales strategies to increase sales.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
• Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.