ISRAEL VASQUEZ

• 360 Strategist in MKT, Content, Social Media, CS Quality, Payment providers in Latam markets mainly focused in iGaming, Tech.
• Acted as Country Manager PE and CL for Enlabs (Optibet) 08/2020-12/2020
• Marketing & Content Strategist for BtoBet (B2B) in Latam 05/2021-09/2021

• Planning, execution and tracking of ATL/BTL campaigns.
• Planning and allocation of Marketing Budget on quarterly basis.
• Business reporting for Directors Board (Ukraine)
• Development of comprehensive digital marketing plan for jugabet.pe soft launch, through Google Ads, Meta, Programmatic, Blackhat.
• Management of Influencer Partnerships (Brand Ambassador and influencers campaigns).
• BTL campaigns in cooperation with VIP department for local experiences (WC matches, top local matches Liga1).
• Planning Cross-Sell Campaigns with payment providers (Trip to Aruba).
• Social Media Strategy: Established content guidelines and social media strategy for Peruvian market.
• Brand Exposure Strategy: Increased brand acquisition by 3% during World Cup qualifiers matches via LEDs in Stadiums and during Liga 1 matches (Clausura 2024) via Liga 1 Max (Pre-roll banners).
• Direct cooperation with Product, CRM, Casino and Payments teams.

Major achievements:

*Negotiated preroll assets (lifetime) of the brand on Liga 1 Max videos on Youtube channel.

*Reached a deal with Top Influencer: Paco Bazán as Brand Ambassador.

*Closed a deal with Payment provider Tupay to arrange a Trip prize to Aruba for 2 winners.

• 360 Content Execution: Led internal and external campaigns execution across Peru, Chile, and Ecuador, ensuring cohesive brand messaging through Social Media, TV, Radio, Publishers, PR, among other channels.
• Content Localization: Managed localization of inbound and outbound content for Betano in Peru, Chile, and Ecuador, enhancing regional relevance.
• Social Media Strategy: Developed and implemented both organic and paid social media strategies for Peru, achieving 20K followers by December 2024 and ranking among Top 5, surpassing established competitors.
• Operational Content Optimization: Designed and established a structure for Latam Content Managers to streamline operations and improve content delivery.
• Operational Marketing Execution: Managed operational relation with sponsored Soccer Club Melgar FBC, Media Agency, Ambassador Jefferson Farfán, Influencers (Eramos Patas, Chapa Tu Money) and providers.

Major achievements:

*Execute all content and social media requests for CL, EC and PE during demanding times in World Cup 2022.

*Coordinated the organization of Copa América Event: Trophy Tour in Lima (May 2024) in record time.

*Orchestrated the execution of all deliverables of Copa América Campaign in record time (Spot localization, banners, OOH, digital and offline assets) for PE.

• Management of Customer Service for Betsson and Betsafe Perú. Focused on monitoring and improvement of Quality, HR incidents, Training programs and development of Procedures.
• Set-up and monitor of procedures for internal areas and external providers: Payments, KYC, Risk, Responsible gaming, Complaints, CRM.
• Workshop arrangement for new agents and team leaders of Peruvian CS Team

• Localization of CRM, BTL & ATL campaigns.
• Assessment and improvement of LPs for
• Creation of scripts and tutorials and playbooks for CRM campaigns.
• Creation of scripts for tutorials and blog posts of Betsson (available on site and on youtube channel).
• First Loyalty Program development for PE VIP customers. Growth and retention of VIP, Diamond customers in 35%-50%.