Jennifer Pizarro Chizan
Lima
Summary
- Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
- Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
- To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
- Hardworking and passionate team player with strong organizational skills ready to help team achieve company goals.
Overview
18
18
years of professional experience
Work History
Asia Pacific Head Market Executive
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
01.2023 - Current
- In charge of developing the institutional operational plan for the promotion of Peru in the markets of Asia and Oceania, according to the global trends in the post-Covid-19 era, developing specialized strategies aimed to the final consumer (B2C) and towards the commercial chain. (B2B)
- In charge of the execution of promotional activities in the main markets of Asia and Oceania with the objective of generating a tourist flow to our country, tourism spending and a longer stay.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Led cross-functional teams to successfully execute high-impact marketing campaigns.
- Organized promotional events and interacted with community to increase sales volume to the peruvian companies.
- Mentored junior team members, cultivating their professional development as well as contributing to overall team success.
Deputy Director for Incoming Tourism
PROMPERÚ – Comisión de Promoción del Perú para la Exportación Turismo
03.2022 - 12.2022
- Lead, coordinate and supervise the processes of formulation, implementation and evaluation of strategies, new tourism segments and marketing tools to promote incoming tourism, based on the strategic-commercial information provided by the Subdirectorate of Intelligence and Tourism Prospective to strengthen the commercial chain. foreign tourism, allies in which they develop promotional activities
- Supervise the design, implementation and execution processes of marketing, advertising and communications actions, development of promotional material, organization of events and dissemination of the Country Brand, to strengthen inbound tourism promotion activities in coordination with the market departments. in charge: Anglo-Saxon, Europe, Latin America, Asia and Oceania and Strategic Alliances.
- Collaborated with Regional Governments and private sector agencies to accomplish key objectives.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations within the organization.
US, Canada and UK Market Head Executive
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
04.2021 - 03.2022
Responsible for coordinating, supervising and proposing tourism promotion strategies for the markets of the United States, Canada and the United Kingdom according to the institutional objectives and goals for the positioning of Peru as a tourist destination.- Responsible for the formulation, management and supervision of the effective execution of the budget assigned in the department, according to performance and results indicators, linked to institutional promotional strategies and activities.
- Identify, analyze and propose digital promotion strategies in terms of tourism promotion aimed at the final consumer for Anglo-Saxon markets.
Asia Pacific Head Market Executive
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
04.2017 - 03.2021
- Responsible for the formulation, management and supervision of the effective execution of the budget assigned in my area, according to the performance and results indicators, linked to the promotional strategies and activities of the geographical area under my charge.
- Identify, analyze and propose digital promotion strategies in terms of tourism promotion, localized for each market under my charge, strengthening and complementing B2B and B2C actions.
- Lead cross-functional teams to sucessfully execute high impact marketing campaigns in Australia, Japan, South Korea and China as well as the special project with SANRIO company for Hello Kitty Peru.
- Recognition granted by the University UPC - Business Creativity 2019 in the International Impact category for the Tourism Promotion Campaign Uncover the mysteries of Peru - Chinese Market.
Tourism Market Specialist
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
11.2014 - 04.2017
- Responsible for organizing, coordinating and executing the institutional operational plan for incoming tourism promotion
- Responsible for the organization and development of tourism promotion events and activities in Australia and New Zealand.
- Developed a comprehensive understanding of regional market dynamics allowing for better targeting of resources for expansion efforts.
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting promotion objectives.
- Met with supervisor to determine project scope, outline deliverables, or timelines and create action plan.
Marketing Executive
Aqua Expeditions
02.2014 - 11.2014
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Developed and implemented targeted digital strategy to improve business performance.
Marketing Executive
Viajes Pacifico
05.2012 - 01.2014
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Developed and implemented targeted digital strategy to improve business performance.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Sales Executive
Aqua Expeditions
04.2008 - 01.2010
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Utilized internal lead referral tools to solicit new business opportunities and contacts.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
Reservations Agent
The Ritz-Carlton Cancún
08.2006 - 12.2007
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations, and leading conversations to bookings.
- Established and cultivated relationships with travel partners, providing clients with smooth room reservation processes.
- Suggested various packages and amenities to guests, helping each find perfect accommodations to fit personal needs.
- Enhanced customer satisfaction by efficiently handling all aspects of the reservation process in a timely manner.
- Reviewed and updated customer information to maintain up-to-date records for high-quality service.
- Coordinated special requests from guests such as room preferences or dietary requirements with relevant departments for optimal guest satisfaction levels.
Education
Master of Arts - Cultural Heritage And Tourism
Universidad De San Martín De Porres
Lima, Perú12.2025
BBA - Hotel And Tourism Management
Universidad De San Martin De Porres
Lima, Perú12.2002
Skills
- Attention to Detail
- Organization and Time Management
- Decision-Making
- Problem-Solving
- Multitasking
- Task Prioritization
- Team Management
- Excellent Communication
- Critical Thinking
- Microsoft Office
- Organization
Languages
Spanish
Native language
English
Advanced
C1
French
Intermediate
B1
Italian
Elementary
A2
Timeline
Asia Pacific Head Market Executive
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
01.2023 - Current
Deputy Director for Incoming Tourism
PROMPERÚ – Comisión de Promoción del Perú para la Exportación Turismo
03.2022 - 12.2022
US, Canada and UK Market Head Executive
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
04.2021 - 03.2022
Asia Pacific Head Market Executive
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
04.2017 - 03.2021
Tourism Market Specialist
PROMPERÚ – Comisión de Promoción del Perú para la Exportación y el Turismo
11.2014 - 04.2017
Marketing Executive
Aqua Expeditions
02.2014 - 11.2014
Marketing Executive
Viajes Pacifico
05.2012 - 01.2014
Sales Executive
Aqua Expeditions
04.2008 - 01.2010
Reservations Agent
The Ritz-Carlton Cancún
08.2006 - 12.2007
Master of Arts - Cultural Heritage And Tourism
Universidad De San Martín De Porres
BBA - Hotel And Tourism Management
Universidad De San Martin De Porres
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