Jessie Yang

Nibiru Chain is a layer-1 smart contract platform built on CosmWasm.

• Spearheaded marketing at Nibiru, covering all stages from pre-launch to launch, as well as TGE and community sale.
• Created various social media content such as posters, blogs, and AMAs; launched community campaigns on Twitter and Discord, which increased Twitter followers from 7K to 80K within three months and Discord from ~10K to ~40K.
• Optimized social and email campaign utilizing data-driven approaches to tailor content and to target specific group of users.
• Brand building, from website design to content creation, ensures brand consistency across all marketing communications.
• Partnership building and management with agencies, exchanges, VC, and event organizers.
• Ecosystem building through hackathons that resulted in over 50+ dApps building on Nibiru Chain
• Collaborated with over 30 crypto influencers to promote perpetual trading, as well as the Nibi token launch, ensuring legal compliance throughout.

At BitMart, I led a dynamic team of five multilingual marketing professionals fluent in Russian, Spanish, Portuguese, and English. My primary responsibility was to spearhead our global expansion initiative through localized marketing strategies with a focus on CIS (Russian-speaking regions) and LATAM.

• Global Expansion & Localization: Developed and implemented localization strategies to penetrate new markets, focusing on tailored marketing campaigns that resonated with local audiences. We achieved initial success in the CIS region, and subsequently expanded our efforts to the LATAM market.
• User Targeting: Through user data analysis, we launched different campaigns to target different groups of users in alignment with product promotion, such as futures trading, earn/staking, NFT, etc.
• KPI Management: Focused on new user acquisition and generating trading volumes, achieving 1-3K new registrations per month and up to 6K during market bull runs, achieving a 40% MoM growth rate.
• Across-department Collaboration: Launched joint campaigns with the operations team to promote new token listing, annual celebrations, etc. Collaborated with the tech team for new developments, per marketing needs.
• Influencer Collaboration: Engaged over 200 influencers on YouTube and Twitter through incentive and referral/affiliate programs, promoting various campaigns including new listings, airdrops, NFTs, futures trading, and staking/earn initiatives. Executed over 50 influencer-driven campaigns, contributing to a 20% rise in platform activity during campaign periods.
• Performance Management: Oversaw the creation and execution of influencer-driven marketing campaigns, ensuring alignment with company goals and brand messaging. Monitored and analyzed campaign performance, leveraging insights to optimize strategies and reducing acquisition cost by 15%.

Scaleswap.io is an IDO launchpad. I led the marketing team in all aspects of launch and promotional activities, including VC and influencer partnerships, ecosystem collaborations, social media and community management.

Ballet is a blockchain startup aiming to provide the world's easiest crypto wallet. The company is founded by Bobby Lee, former CEO and co-founder of BTCC. I scaled marketing for Ballet from 0 to 1 as the first hire in the marketing team and continued to grow and lead a team of 4 for a duration of 2 years.

Smart Valor is a Switzerland-based Web3 crypto investment platform. I joined the team to help develop and execute the China market entry strategy, along with general marketing and brand management. I obtained this work opportunity as part of my Capstone project for my master's degree and received an official work offer later.