Johnny Tapia Herrera
Lima
Summary
Strategic communications specialist with over 10 years of experience in leading organizations in Peru. Creative, innovative, and passionate about the transformative power of communication to inspire people, strengthen institutions, and impact communities. Proven track record in strategic planning, stakeholder engagement, media relations, crisis communication, and cross-sector reputation building.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Communications Coordinator
Universidad Peruana de Ciencias Aplicadas (UPC)
Lima
09.2023 - Current
- Designed and currently lead the Strategic Communications Plan for Alumni UPC to foster pride, commitment, and contribution among graduates.
- Lead the digital communications strategy for Alumni UPC across Facebook, LinkedIn, and Instagram to reposition the alumni brand.
- Create multimedia, graphic, and editorial content for social media platforms.
Creative Director (Founder)
Backstage Communications Agency
Lima
03.2023 - Current
- Lead the creative and strategic direction of internal and external communications for clients in various sectors.
- Design and implement communication strategies in the following areas:
- Strategic communication consulting
- Image and reputation development
- Crisis communications management
- PR campaigns and PR stunts
- Creative content development
- SMART media monitoring
Senior Communications & Image Analyst
Visiva (Certus, Toulouse Lautrec, UCAL)
Lima
08.2021 - 03.2023
- Led the external communications strategy for three educational institutions; managed three PR agencies.
- Enhanced executive visibility for seven leaders through op-eds in national media.
- Directed internal and external comms for Continuing Education units nationally and internationally.
- Designed and implemented the Sustainability & Social Responsibility Plan for all three brands.
- Authored the institutional Crisis Management Manual, addressing and mitigating reputational threats.
Corporate Communications Coordinator
Universidad Continental
Lima
04.2016 - 08.2019
- Led the Socially Responsible Company project, winning the Peru2021 Award.
- Developed and implemented strategic communication plans that elevated the university to 8th in the América Economía ranking.
- Managed two major reputation crises and designed the institution’s first Crisis Communication Plan.
- Directed over 600 earned media publications, equivalent to 1M soles in visibility.
- Promoted from PR Specialist to Coordinator for outstanding performance.
Journalism Editor
Diario Correo (Grupo El Comercio)
Arequipa
01.2015 - 03.2016
- Directed the digital transformation of Diario Correo across 5 regions; trained 25 reporters.
- Implemented SEO strategies that placed Correo Arequipa as the second-most visited digital newspaper nationwide.
- Edited and supervised news articles, reports, and chronicles with journalistic and ethical rigor.
- Covered national interest stories, including the Tía María mining conflict.
Communications & PR Coordinator
Instituto Continental
Huancayo
09.2013 - 12.2014
- Secured free publication of 300 press releases, saving the institution 500K soles.
- Led five media campaigns (radio & TV) to boost institutional visibility.
- Spearheaded communications for the SINEACE accreditation, positioning the institute as the top in the central region.
- Built strategic relationships with over 70 journalists across Peru.
Political Journalist
Grupo Epensa
Huancayo
06.2012 - 09.2013
- Promoted from intern to lead political journalist within six months.
- Conducted interviews and authored press releases, reports, and in-depth political analyses.
- Managed the Correo Huancayo website and served as associate editor for Diario Ojo.
Education
Master’s - Corporate Communications Management
Universidad Peruana De Ciencias Aplicadas (UPC)
Lima, Perú05.2020
Bachelor’s - Communication Sciences & Technologies
Universidad Continental
Huancayo, Perú12.2012
Skills
- Strategic Leadership
- Public relations
- Crisis Communication
- Reputation Management
- Digital Marketing & Social Media
- Stakeholder Engagement
- Editorial & Creative Writing
- Internal & External Communications
Certification
- TikTok for Business, CAP University, 03/01/23
- Digital Marketing, Centrum PUCP, Pontificia Universidad Católica del Perú, 03/01/21
- Community Management, Domestika, 12/01/19
Languages
- English, Professional Proficiency
- Spanish, Native
Timeline
Communications Coordinator
Universidad Peruana de Ciencias Aplicadas (UPC)
09.2023 - Current
Creative Director (Founder)
Backstage Communications Agency
03.2023 - Current
Senior Communications & Image Analyst
Visiva (Certus, Toulouse Lautrec, UCAL)
08.2021 - 03.2023
Corporate Communications Coordinator
Universidad Continental
04.2016 - 08.2019
Journalism Editor
Diario Correo (Grupo El Comercio)
01.2015 - 03.2016
Communications & PR Coordinator
Instituto Continental
09.2013 - 12.2014
Political Journalist
Grupo Epensa
06.2012 - 09.2013
Master’s - Corporate Communications Management
Universidad Peruana De Ciencias Aplicadas (UPC)
Bachelor’s - Communication Sciences & Technologies
Universidad Continental
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