Karla Torres
Lima
Summary
Bachelor's degree in Tourism with a minor in Social Sciences, backed by a decade of experience in administrative roles. Proficient in fostering interinstitutional relations, managing institutional communication, coordinating event production and activity organization, overseeing state ceremonial and protocol, as well as excelling in marketing and public management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
INBOUND TOURISM SPECIALIST - USA MARKET
PROMPERÚ
LIMA
01.2023 - Current
- Plan and set objectives, strategies, goals, and activities for the Institutional Operational Plan.
- Strengthen promotional activities and the foreign tourism commercial chain.
- Facilitate and strengthen the processes of internationalization of tourism products and/or services, supporting national initiatives of the public and private sectors.
- Plan strategies, actions, events, and marketing activities.
- Manage support for the promotion and organization of events, in accordance with the Institutional Operational Plan.
- Planned and coordinated travel arrangements for individuals and groups, including airfare, ground transportation, hotel accommodations, car rentals, tours and activities (Fam trips and press trips)
- Formulate the budget assigned in the Institutional Operational Plan.
- Developed itineraries based on customer requests that included destination information such as points of interest, cultural attractions and recreational activities.
- Participate in national and international events to promote Peru as a tourist destination.
EVENTS AND PROTOCOL PROFESSIONAL
OFFICE OF PRESS AND INSTITUTIONAL IMAGE - PRESIDENCY OF THE COUNCIL OF MINISTERS
Lima
04.2022 - 12.2023
- Management, supervision, and execution of the protocol for activities involving the Prime Minister of the Republic. Organizing and leading advance trips for official activities. Maintaining control of the official travel agenda. Planning, coordinating, and conducting press conferences. Coordinating with sectors involved in activities and events where the Prime Minister is present. Establishing inter-institutional relationships for the press and institutional image office.
COMMUNICATION AND CAPACITY BUILDING COORDINATOR
MI PERÚ EMPRESARIAL
10.2020 - 04.2022
- Manage and develop the company's communication strategies and products. Establish strategic alliances and work synergies to facilitate coordination and execution of activities. Coordinate and technically manage the fulfillment of scheduled activities in the annual training plan. Coordinate and supervise the training program aimed at startups, medium-sized, and small businesses. Facilitate workshops on institutional and strategic communication, corporate marketing, leadership and soft skills, e-commerce, digitalization of the company, among others.
REGIONAL SUPERVISOR
PROMPERÚ – IPERÚ
Cajamarca - Trujillo
12.2012 - 08.2019
- Responsible for planning and supervising the operation of the office in charged. Managing strategic partnerships for the tourism development of the locality, with institutions from both the public and private sectors. Coordinating, planning, and executing all events related to the tourism sector in La Libertad (presentations, campaign launches, training sessions, talks, among others). Hiring logistical service providers. Managing resources for the IPERÚ office in the La Libertad Region. Monitoring indicators of customer service quality standards (Mystery Shopper, Mystery Caller).
ACTIVITIES COORDINATOR
MINISTERIO DE COMERCIO EXTERIOR Y TURISMO
- Development of a proposal for the exchange of community-based and sustainable tourism experiences. Creation of an agenda, program, planning, and activity schedule for the Social and Community Tourism Congress. Preparation of management documents and updating of the participant database. Supervision of the event activities' completion. Identification of necessary activities and/or services required for the event's development. Consultation and evaluation of national and/or international strategic actors for the event's development.
Education
LICENCIADA EN TURISMO - Tourism
Universidad Nacional De Trujillo
12-2012
Bachiller En Ciencias Sociales -
Universidad Nacional De Trujillo
04-2012
Master Gestion Pública -
Universidad César Vallejo
Skills
- Marketing
- Schedule Management
- Workflow Planning
- Customer Relationship Management
- Project Management
- Budget Administration
- Employee Scheduling
Certification
- Diplomado en Gestión Pública (febrero 2024)
- Curso de Protocolo Ceremonial y Gestión de Eventos (Julio 2022)
- Diplomado en Gerencia de Marketing (Enero 2016)
- Taller de Responsabilidad Social Empresarial (junio 2018)
- Taller Comunicación y Liderazgo en la Subdirección de Promoción del Turismo Interno (mayo 2018)
- Curso Servicio al Ciudadano (noviembre 2017)
- Técnicas y habilidades de comunicación ante audiencias (junio 2017)
- Taller de liderazgo coherente en la dirección de personas (junio 2017)
- Habilidades de supervisión y Dirección de Equipos (Mayo 2016)
Languages
- Inglés, Nivel Avanzado, Instituto Peruano – Americano “El Cultural”, Exámen Internacional Cambridge Michigan Examination for the Certificate of Competency in English (ECCE.)
- Español, Nativo
References
- Marcelo Puelles Cárdenas, Jefe de la Oficina de Prensa e Imagen Institucional – PCM, +51 972561360, hpuelles@pcm.gob.pe
- Sandra Delgado Yépez, Especialista en Turismo de Dirección General de Estrategia Turística - MINCETUR, +51 947919696, sdelgado@mincetur.gob.pe
- Cecilia Berrocal Pérez - Albela, Ejecutiva de Mercado Anglosajón - PROMPERÚ, +51 994152276, cberrocal@promperu.gob.pe
Languages
Spanish
First Language
English
Advanced (C1)
C1
Timeline
INBOUND TOURISM SPECIALIST - USA MARKET
PROMPERÚ
01.2023 - Current
EVENTS AND PROTOCOL PROFESSIONAL
OFFICE OF PRESS AND INSTITUTIONAL IMAGE - PRESIDENCY OF THE COUNCIL OF MINISTERS
04.2022 - 12.2023
COMMUNICATION AND CAPACITY BUILDING COORDINATOR
MI PERÚ EMPRESARIAL
10.2020 - 04.2022
REGIONAL SUPERVISOR
PROMPERÚ – IPERÚ
12.2012 - 08.2019
ACTIVITIES COORDINATOR
MINISTERIO DE COMERCIO EXTERIOR Y TURISMO
LICENCIADA EN TURISMO - Tourism
Universidad Nacional De Trujillo
Bachiller En Ciencias Sociales -
Universidad Nacional De Trujillo
Master Gestion Pública -
Universidad César Vallejo
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