Lirio Carranza Falla

Intermediary company between foreign brands and national suppliers, in knitted and flat fabric, reaching a turnover of US$ 600,000 annually with 7 collaborators

• Representative of brands Manduka LA (USA), Manduka BE (Europe), Coastal Cotton Clothing (USA) and Cruise Control Gear (USA)
• Management of Sales, Purchasing, product development, production, quality control, logistics, import and export areas
• Door to Door service and FOB pricing, ExWork, among others on Incoterms
• Created and managed project plans, timelines and budgets
• Evaluated customer needs and feedback to drive product and service improvements
• Developed and maintained relationships with customers and suppliers through account development
• Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth
• Importation of fabrics and trims from Asia and Colombia
• Attendance at International Fairs such as Magic Las Vegas and Denver Outdoor Retail Show to increase the portfolio of clients and suppliers
• Visits to our clients to analyze projections and trends for new seasons
• Creation of our own brand was successfully achieved (2018): Lyrica, under the Yoga concept, opening in local fairs such as Jockey Plaza and one store at C.C Gama in Gamarra emporium.

Textile Agent, intermediary company between foreign brands and local suppliers, with a turnover of US$ 4MM annually and has 12 collaborators

• Responsible of launching new local sportswear brand, from creation of logo and concepts
• Advice and selection of collections, preparation and supervision of marketing and sales plan
• Responsible for selection and organization of work team, with 10 people in charge: Salespeople, Designers, advertising and Marketing manager
• Opening of 3 stores was successfully achieved based on brand launching plan
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Streamlined brand messaging by creating and maintaining consistent visual identity across all platforms.

Brand Manager Nancy Rose 2011-2013

• Responsible for compliance with development and production plans for Nancy Rose Performance brand, brand created in 2011 based in New York. Luxury studio line in Yoga concept
• Direct participation in development of product in factory so improve prices
• Periodic reports to owner and director of company
• Compliance with requirements and production increases with complete customer satisfaction, addressing growth of up to 450%
• Monitoring factory production to develop weekly progress reports

Textile Agent with 15 years of experience serving elite brands worldwide, with offices in Peru, Asia, India and main headquarters in Portland – Oregon US

• Direct customer service: Life is Good, New Balance, Lululemon Athletica, RVCA, Massif
• 100% compliance with pre-production and product development deadlines, based on analysis of client's requirements and specifications, with adequate factory monitoring
• Customer complaints indicator was improved by 20%, based on proposals for improvements and inspections before and during production process
• Complete customer service, from product analysis for quotes and adjustments, through production monitoring to delivery of finished product
• Door to Door Service
• Direct coordination with quality assurance area to achieve standards required by clients
• Weekly follow-ups via teleconferences with client, as well as weekly meetings in respective factories
• Attention and coordination of periodic visits to clients to capture different trends and new ideas of each season
• Negotiated prices, terms of sales and service agreements.

Vertical textile company dedicated to the production of fabrics and manufacturing of knitted clothing for export

• Direct customer service UNDER ARMOR (USA)
  Starting with 3,000 units per month and maintaining its successful growth up to 300,000 units per month
• Development and monitoring of production of special styles (Special Make Up) for different Universities in USA, Under Armor client
• Attention through brokers (R.G.S and Armstrong Perú) of client accounts such as: Guess Inc (USA), Naútica (USA), Supreme –Perry Ellis (USA), Zara (SPAIN), Massimo Dutti (SPAIN), Donna Karan (USA), Federated (USA), Marmax (USA), Abercrombie & Fitch (USA) and Hollister Co (USA)
• Assisted with day-to-day operations, working efficiently and productively with all team members
• Updating cost sheets and sending to client
  Issuance of production orders detailed in quantities, fabrics, accessories, embroidery and/or prints
• Analysis of Tech Pack's and BOM's, development and monitoring of each style sent by client
• Development and monitoring of prints and embroidery. local and imported accoutrements, getting best prices
• Weekly meetings with production area to update WIPs. Work in Process
• Weekly meetings with Samples and Molding area, to monitor Proto, Fit samples, Top Samples and Vendor Samples

Company dedicated to the production of fabrics and clothing manufacturing for export. Knitting

• Consumption analyst (Fabric, Threads and Apparel for production area, sewing and packaging area) of each style required by the Commercial Area
• PDO Developments (Garment Operation Diagram)
• Interact with Commercial, Engineering and Product Development areas (Molding and Samples), to carry out a thorough analysis of each style in order to obtain maximum efficiency in minutes and fabric consumption
• Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency

Company dedicated to the production of uniforms (flat fabric) for public and private entities

• Direct attention to each client, providing necessary advicing to achieve the best design of their uniforms with appropriate fabric, considering colors, logos and purposes of each requesting company
• Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
• Some of companies served: Banco Sudamericano, Inter-American Bank of Finance, Honorio Delgado National Institute of Mental Health: Hideyo Noguchi, Casinos: La Hacienda and Slot Palace, Lung Fung Casinos and Restaurants, Restaurant and Café: Café Café.

Company dedicated to the production of flat-woven clothing, to supply its own stores

• Constant development of designs testing creativity in record time to compete in local Market
• Weekly meetings in stores with each salesperson to obtain feedback on most requested styles and prepare new collections
• Responsible for patterns and DDP areas, as well as Fitting for definition and correction of prototypes
• In period of one year, 3 more stores were opened in the Gamarra emporium
• Developed exciting seasonal merchandise assortments to improve category diversity.
• Designed seasonal styles according to upcoming trends and popular color palettes.
• Created detailed measurement and construction specifications for design to be executed appropriately by production teams.