Lucero Vargas Arroyo
Lince
Summary
Passionate marketer driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
Editorial Océano
01.2020 - Current
- Led the development and execution of integrated advertising campaigns
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Created and managed social media campaigns to increase brand engagement.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Guaranteed designs adhere to company brand standards and guidelines.
- Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Marketing Intern
Editorial Urano
01.2017 - 01.2018
- Led the development and execution of integrated advertising campaigns
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Created and managed social media campaigns to increase brand engagement.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Guaranteed designs adhere to company brand standards and guidelines.
- Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
Education
Taller de fotografía -
Universidad Peruana de Ciencias Aplicadas
Bachiller en Ciencias de la Comunicación y publicidad -
Universidad Peruana De Ciencias Aplicadas
Lima, Peru03.2024
Skills
Online marketing strategies
Team Recruiting and Hiring
Event Planning
Decision-Making
Strategic event planning
Communications management
Brand Promotion
Branding
Marketing campaign development
Social Media
Other
Inglés Avanzado, Portugués Intermedio, Adobe Premiere, Photoshop, Illustrator, InDesign, Moderadora de lectura para la BNP., Manejo de cámara (Foto y video)., Office, Microsoft Excel (Nivel Intermedio)., Meta Ads, Google Ads, Google Analytics, Manejo de OBs.
Personal Information
- Age: 29
- DNI: 71203122
Languages
Spanish
Native language
English
Upper intermediate
B2
Portuguese
Intermediate
B1
Timeline
Marketing Coordinator
Editorial Océano
01.2020 - Current
Marketing Intern
Editorial Urano
01.2017 - 01.2018
Taller de fotografía -
Universidad Peruana de Ciencias Aplicadas
Bachiller en Ciencias de la Comunicación y publicidad -
Universidad Peruana De Ciencias Aplicadas
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