MARCELA ESPINOZA FLORES

• Managed social media accounts (Facebook, YouTube, Twitter, LinkedIn, TikTok, Instagram) by planning posts, writing copy, and moderating the online community.
• Edited videos for TikTok in cap cut, effectively communicating economic and social topics in an engaging and creative manner.
• Conducted research, monitored trends, and performed benchmarking to develop innovative content formats and communication strategies for REDES.
• Compiled and analyzed social media metrics to produce weekly and monthly reports, measuring engagement and follower growth.
• Key Achievements:
  - Increased Instagram followers by over 10,000 (+20%) through strategic content planning.
  - Successfully executed the "Aula Maestra" campaign in collaboration with the World Bank.
  - Developed detailed performance reports to optimize social media strategies.

Peru's Environmental Fund

• Conducted photographic coverage of environmental events in collaboration with the Ministry of Environment, civil society, and private organizations.
• Developed high-impact landing pages for environmental projects using WordPress and Elementor, enhancing visibility and fostering partnerships.
• Covered the launch of Sustainable Mala, a project that transforms organic waste into sustainable products while promoting inclusive tourism.
• Covered the closing event of the Humedales del Datem project, which supports wetland conservation through socially responsible eco-businesses.
• Provided audiovisual coverage for Entrepreneurs by Nature in Illescas National Reserve, showcasing conservation-focused entrepreneurship.