Marcela Vera Solf
Saskatoon
Summary
Industrial engineer with +11 years of experience in retail, business strategy and digital transformation.
Overview
13
13
years of professional experience
Work History
Digital Transformation Sr Manager
AB InBev
03.2023 - 07.2024
- Design and implement strategies to enhance engagement, adoption and boost conversion.
- Build the capacity to analyze and collect data to generate insights and strategies.
- Allocate budget for transformation (32M CAD)
- Achieved operational excellence by streamlining processes and implementing best practices.
- Improved team performance by providing training and a collaborative work environment.
- Track key performance indicators (KPIs)
- Product development management.
- Change management.
Commercial Manager
AB InBev
08.2021 - 02.2023
- Increased sales revenue by implementing the correct route-to-market strategy and developing portfolio.
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Negotiated contracts with key accounts, securing favorable terms that resulted in growth.
- Implemented training programs for sales representatives, improving overall team performance, engagement and productivity levels.
Business Analytics Manager
AB InBev
05.2018 - 08.2021
- Improved data-driven decision making by implementing analytics techniques and tools.
- Led cross-functional teams in the design and implementation of company-wide initiatives, such as the deployment of our B2B plataform.
- Automated reporting processes using visualization tools, increasing efficiency and enabling real-time insights for stakeholders.
- Collaborated with IT teams to develop scalable solutions for data storage and processing needs, supporting the growth of analytics capabilities within the organization.
- Standardized methodology for measuring KPIs across departments to provide consistent performance tracking and evaluation metrics.
Sales Administration Chief
LG Electronics
08.2015 - 09.2017
- Sales budget administration, estimation and optimization (sell in and sell out).
- Management and control of commercial contracts
- Automation of reports and KPIs visibility.
- Improved analysis to make a correct budget allocation according to historical and projected sales, turnover, channel inventory and sales target.
- Automation of Sell Out promotions. Late registration KPI reduced from 98% to 0% average.
Coordinator
SAB Miller
10.2014 - 09.2015
- Budget control and estimation: CAPEX, OPEX, BTL, DISCOUNTS
- Responsible for exclusivity's management.
- Reports, analysis of commercial and financial KPIs
- Support to sales team in the allocation of resources according to commercial strategy.
Sales assistant
SAB Miller
05.2012 - 10.2014
- Sales administration assistant.
Sales Administration Trainee
SAB Miller
05.2012 - 10.2014
- Sales budget allocation trainee.
SAP HR Implementation Trainee
HCC HUMAN CAPITAL CONSULTING
08.2011 - 05.2012
- SAP HR implementation.
Education
Specialization in Innovation And Business Transformation -
INCAE Business School
11.2023
Bachelor of Science - Industrial Engineering
Universidad De Lima (University of Lima)
Lima, Peru01.2011
Skills
- Digital Transformation
- Growth Strategic Planning
- Data-Driven Decision-Making
- Business analytics
- Change management
- Talent Development
- Resource Allocation
- Marketing B2B
- Sales management
Personal Information
Title: Trade Marketing Online | Digital Transformation Manager at Anheuser-Busch InBev
Languages
Spanish
Native language
English
Advanced
C1
Timeline
Digital Transformation Sr Manager
AB InBev
03.2023 - 07.2024
Commercial Manager
AB InBev
08.2021 - 02.2023
Business Analytics Manager
AB InBev
05.2018 - 08.2021
Sales Administration Chief
LG Electronics
08.2015 - 09.2017
Coordinator
SAB Miller
10.2014 - 09.2015
Sales assistant
SAB Miller
05.2012 - 10.2014
Sales Administration Trainee
SAB Miller
05.2012 - 10.2014
SAP HR Implementation Trainee
HCC HUMAN CAPITAL CONSULTING
08.2011 - 05.2012
Specialization in Innovation And Business Transformation -
INCAE Business School
Bachelor of Science - Industrial Engineering
Universidad De Lima (University of Lima)
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