Summary
Overview
Work History
Education
Websites
Timeline
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MARIELA SOTOMAYOR

Summary

Results-driven product and experience design professional with over 15 years of experience driving design and customer experience agenda with a special focus on the financial services and tech industries. With over 15 years of experience leading diverse design teams in agile environments, I am well-versed in implementing and scaling customer-centric solutions across business domains by leveraging human centered design methodologies, innovation models and a deep understanding of customer needs.

Overview

12
12
years of professional experience

Work History

Senior Director of Design

LOADSMART
07.2022 - Current
  • Leading a diverse team of product designers across various verticals, leveraging their unique backgrounds to drive innovation and design excellence
  • Defining a clear vision, org structure and operating model for an insights-informed product roadmaps and a dynamic design organization
  • Playing a key role in strategic decision-making, representing the user's voice and championing customer experience while maintaining a business-focused mindset
  • Guiding the end-to-end product design process, from discovery to go-to-market strategies, prioritizing user experience, conducting thorough testing, and fostering a culture of rapid experimentation and continuous learning.

Head

BANCO DE CRÉDITO DEL PERÚ
01.2021 - 09.2022
  • Strategic Design Center of Excellence, - Scaling of the Strategic Design team in all areas of the bank and Credicorp´s companies, defining the design and innovation agenda across different business units
  • Playing a key role in strategic definitions every quarter while championing a customer experience mindset.

Strategic Design Manager

BANCO DE CRÉDITO DEL PERÚ
12.2018 - 01.2021
  • Set the vision, structure, processes and models for an insights-informed business and design organization - Successfully scaled the Experience Design team by enhancing core design for innovation capabilities, establishing design chapters, and creating career paths
  • Led a team of 160 multidisciplinary designers that set a benchmark in the financial industry and gained international recognition
  • Drove the scaling of the design operation through the implementation of
  • Design Ops, resulting in a remarkable 145% increase in the number of initiatives attended in 2021
  • Generated increased value for both internal and external customers by implementing a dashboard to monitor and manage compliance levels of customer experience metrics
  • Redesigned the mobile banking experience and value proposition, optimizing the digital journey
  • The deployment resulted in improved usability, reaching the desired Net Promoter Score (NPS) among 3.8 million users
  • Revamped the digital experience of Yape, a payments startup, through user research and UX/UI best practices
  • Achieved the ambitious goal of reaching7 million users in 2021, driving a remarkable 35x increase in transactions.

Innovation consultant, Co – founder

ANIMAL INNOVATION
09.2013 - 07.2018
  • Crafting impactful design strategies tailored to diverse industries to drive business objectives
  • Providing consultancy services to generate valuable insights on agile innovation methodologies for both public sector organizations and private enterprises
  • SAKE
  • Responsible fashion design, manufacturing Company Brand

Design Research Lead

BANCO DE CRÉDITO DEL PERÚ, Innovation BCP
01.2017 - 12.2017
  • Established the Design Research practice by developing a scalable research framework across products and channels
  • Defined the value proposition of products and services by deeply understanding and redesigning customer journeys, both digital and non-digital, for different segments
  • Aligned business expectations with customer aspirations to deliver exceptional experiences
  • Led the design and execution of training programs in Human-Centered
  • Design (HCD), Design Thinking, Future Thinking, and ideation workshops, fostering a culture of innovation and creative problem-solving

Design Manager

Marie
05.2011 - 04.2013
  • Achieved successful brand positioning in both local and international markets by establishing a sustainable business model that bridged China and Peru
  • Demonstrated expertise in product line creation and management through rigorous research, development, and user-centric approach, resulting in regular launches every 3 months
  • Drove brand engagement in socially impactful arenas by spearheading the implementation and supervision of various social responsibility programs.

Education

Ph.D - Design candidate, Innovation

Institute of Design At The Illinois Institute OfTechnology
Chicago

LSE MBA Essentials - undefined

2021

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2020

CA, USA - “Future Thinking Practitioner” - undefined

Institute for the Future
2019

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2018

MA - Industrial Designer

Kingston University, Pontificia Universidad Católica del Perú
2010

MIT Leadership in an Exponentially Changing World - undefined

2004

Timeline

Senior Director of Design

LOADSMART
07.2022 - Current

Head

BANCO DE CRÉDITO DEL PERÚ
01.2021 - 09.2022

Strategic Design Manager

BANCO DE CRÉDITO DEL PERÚ
12.2018 - 01.2021

Design Research Lead

BANCO DE CRÉDITO DEL PERÚ, Innovation BCP
01.2017 - 12.2017

Innovation consultant, Co – founder

ANIMAL INNOVATION
09.2013 - 07.2018

Design Manager

Marie
05.2011 - 04.2013

Ph.D - Design candidate, Innovation

Institute of Design At The Illinois Institute OfTechnology

LSE MBA Essentials - undefined

undefined

CA, USA - “Future Thinking Practitioner” - undefined

Institute for the Future

MA - Industrial Designer

Kingston University, Pontificia Universidad Católica del Perú

MIT Leadership in an Exponentially Changing World - undefined

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MARIELA SOTOMAYOR