Marisabel Villafuerte Garcia
Lima
Summary
Dynamic Senior Fashion Designer with a proven track record at Modas Diversas Del Perú .SAC, excelling in trend analysis and creative vision. Successfully revitalized collections, enhancing brand perception and driving revenue growth. Adept at collaborating with cross-functional teams and utilizing Adobe Illustrator to create innovative designs that resonate with consumers.
Fashion professional ready to leverage extensive design experience to create impactful collections. Proven ability to drive brand success through innovative design and trend analysis. Expertise in textile manipulation and creative direction.
Overview
13
13
years of professional experience
Work History
Senior Fashion Designer
Modas Diversas Del Perú .SAC
04.2019 - Current
- Collaborated with production teams to ensure quality control and timely delivery of garments.
- Led fittings and revisions, enhancing garment fit and style based on client feedback.
- Researched market trends and competitor designs to inform creative direction and strategic planning.
- Established relationships with textile suppliers, optimizing material selection for cost-effectiveness and quality.
- Presented design proposals to stakeholders, effectively communicating vision and securing buy-in for new initiatives.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
- Worked closely with production teams to ensure high-quality manufacturing and timely delivery of products.
- Developed and maintained relationships with suppliers, vendors and other industry professionals to stay informed about new developments and resources available.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.
- Created and presented design collections to buyers and other industry professionals to generate interest and secure orders.
- Participated in international trade shows to expand the brand''s reach into new markets successfully.
- Designed custom garments for high-profile clients, enhancing the brand''s reputation for luxury and exclusivity.
- Developed exciting seasonal merchandise assortments to improve category diversity.
- Analyzed sales data to guide selection of designs for production, optimizing assortment for market demand.
- Negotiated with fabric suppliers to secure premium materials at competitive prices, improving profit margins.
- Collaborated with stylists and photographers to create creative fashion campaigns.
Diseñadora De Moda
Brand Smart International SAC
07.2018 - 06.2019
- Designed innovative clothing collections, aligning with current fashion trends and consumer preferences.
- Collaborated with cross-functional teams to develop cohesive seasonal themes and merchandising strategies.
- Conducted market research to identify emerging trends, influencing design direction and product development.
- Created technical sketches and specifications for production teams, optimizing communication throughout the design process.
- Mentored junior designers, fostering skill development and promoting creative collaboration within the team.
- Presented design concepts to stakeholders, articulating vision and securing buy-in for new collections.
- Followed market trends and research to establish innovative product offerings for consumers.
- Optimized garment fit by collaborating with pattern makers during product development stages; ensuring consistent sizing across all collections.
- Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
- Revitalized existing fashion lines by incorporating innovative designs and materials.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Worked with photographers and stylists to showcase products for optimal visibility.
- Developed seasonal and brand style guides to promote organization.
Diseñadora De Moda
Manufacturas San Isidro SAC
03.2016 - 07.2018
- Mentored junior designers in fabric selection techniques and pattern-making skills, fostering team development.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
- Redesigned underperforming collections, leading to improved brand perception and increased revenue.
- Collaborated with marketing teams for successful campaign launches, resulting in increased sales.
- Conducted detailed market research to identify emerging trends, influencing development of forward-thinking designs.
- Oversaw production fashion line from concept to completion.
- Developed innovative design concepts for seasonal collections, aligning with current fashion trends.
- Collaborated with production teams to ensure quality control and timely delivery of garments.
- Led fittings and revisions, enhancing garment fit and style based on client feedback.
- Researched market trends and competitor designs to inform creative direction and strategic planning.
- Collaborated with stylists and photographers to create creative fashion campaigns.
- Negotiated with fabric suppliers to secure premium materials at competitive prices, improving profit margins.
- Revitalized existing fashion lines by incorporating innovative designs and materials.
- Coordinated design process for multiple brands from concept sketches through final adoption.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Established a positive work culture by fostering open communication and providing constructive feedback; driving continuous improvement and creative growth within the team.
Diseñadora De Moda
CLPublibelt SAC
02.2015 - 02.2016
- Designed sampling displays to enhance consumer interest.
- Clearly communicated design revisions to members of fashion design team.
- Coordinated with marketing teams to ensure that product launches were aligned with brand messaging, maximizing impact.
- Established relationships with textile suppliers, optimizing material selection for cost-effectiveness and quality.
- Presented design proposals to stakeholders, effectively communicating vision and securing buy-in for new initiatives.
- Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Liaised with suppliers to secure competitive pricing on materials, reducing overall production costs without sacrificing quality.
- Developed exciting seasonal merchandise assortments to improve category diversity.
- Followed market trends and research to establish innovative product offerings for consumers.
- Developed innovative design concepts for seasonal collections, aligning with current fashion trends.
Diseñadora De Moda
Comproimport S.A.C
02.2015 - 02.2016
- Mentored junior designers, fostering a supportive work environment that encouraged creativity and innovation.
- Created and presented design collections to buyers and other industry professionals to generate interest and secure orders.
- Designed innovative clothing collections, aligning with current fashion trends and consumer preferences.
- Collaborated with cross-functional teams to develop cohesive seasonal themes and merchandising strategies.
- Conducted market research to identify emerging trends, influencing design direction and product development.
- Created technical sketches and specifications for production teams, optimizing communication throughout the design process.
- Presented design concepts to stakeholders, articulating vision and securing buy-in for new collections.
- Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
- Worked with photographers and stylists to showcase products for optimal visibility.
- Developed seasonal and brand style guides to promote organization.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
Diseñadora De Moda
Ferrent S.A.C
01.2013 - 09.2013
- Managed budgets for design projects, ensuring cost-effective solutions while maintaining artistic vision.
- Gathered information from vendors regarding market trends and competitor activity.
- Redesigned underperforming collections, leading to improved brand perception and increased revenue.
- Conducted detailed market research to identify emerging trends, influencing development of forward-thinking designs.
- Oversaw production fashion line from concept to completion.
- Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Developed exciting seasonal merchandise assortments to improve category diversity.
Education
Certificate of Technical Studies - Fotografía
Instituto Poussin
Jesus Maria, Peru12-2015
Diplomado - Business Administration
Instituto Peruano De Acción Empresarial
Lima, Peru12-2014
Técnico Superior - Diseño Y Gestión De La Moda Empresarial
Chio Lecca Fashion School
Lima, Peru12-2012
High School Diploma -
Pascual Saco Oliveros
Lima, Peru12-2009
Escuela Primaria - Educación Primaria
Pascual Saco Oliveros
Lima, Peru12-2004
Skills
- Fashion marketing
- Pattern making
- Fashion illustration
- Creative vision
- Fashion styling
- Fashion photography
- Trend analysis
- Fashion forecasting
- Fashion sketching
- Fashion design
- Costume design
- Technical sketches
- Garment design
- Manufacturing coordination
- Seasonal design planning
- Product line development
- Teamwork
- Problem-solving abilities
- Apparel design
- Decision-making
- Quality control
- Visual merchandising
- Market research
- Adobe illustrator
- Adobe Photoshop
- Adobe Photoshop Lightroom
- Adobe Illustrator
- Adobe InDesing
- Corel Draw
- Adobe Camara Raw
- Adobe Acrobat
Languages
English
Upper intermediate (B2)
Spanish
Advanced (C1)
Timeline
Senior Fashion Designer
Modas Diversas Del Perú .SAC
04.2019 - Current
Diseñadora De Moda
Brand Smart International SAC
07.2018 - 06.2019
Diseñadora De Moda
Manufacturas San Isidro SAC
03.2016 - 07.2018
Diseñadora De Moda
CLPublibelt SAC
02.2015 - 02.2016
Diseñadora De Moda
Comproimport S.A.C
02.2015 - 02.2016
Diseñadora De Moda
Ferrent S.A.C
01.2013 - 09.2013
Certificate of Technical Studies - Fotografía
Instituto Poussin
Diplomado - Business Administration
Instituto Peruano De Acción Empresarial
Técnico Superior - Diseño Y Gestión De La Moda Empresarial
Chio Lecca Fashion School
High School Diploma -
Pascual Saco Oliveros
Escuela Primaria - Educación Primaria
Pascual Saco Oliveros
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