Mauricio Andujar Tagle
Lima
Summary
Dynamic business executive with over 20 years of experience steering organizations to redefine value creation models and achieve ambitious growth objectives through innovative strategies and venture development. Expertise in aligning strategic vision with practical execution, fostering transformative change that delivers measurable results across various industries. Proven track record of building high-performing teams and cultivating strong stakeholder relationships to drive sustainable success. Committed to leveraging entrepreneurial insights to navigate complex challenges and capitalize on emerging opportunities.
Overview
21
21
years of professional experience
Work History
Partner & Latam Head
VIVALDI
01.2022 - Current
- Company Overview: www.vivaldigroup.com
- Established and expanded VIVALDI’s Latin American footprint through client acquisition, talent recruitment, and partner development.
- Led Corporate Growth Strategy engagements with measurable impact across consumer goods, education, and healthcare sectors.
- Oversaw global Venture, Service, and Product Design service offerings, aligning strategy with execution.
Director
LIQUID Venture Studio
01.2017 - 01.2022
- Company Overview: www.liquidventurestudio.com
- Designed the Venture Studio’s business and operating model, along with go-to-market (GTM) strategy.
- Created a successful application for a government-backed grant, integrating the studio into official incubation and acceleration networks.
- Recruited and built a high-performing core team including Program/Scouting Manager, Technology Lead, Strategy Lead, and Product Lead to launch operations.
- Evaluated over 200 startups and selected 15 for incubation/acceleration through a venture partner/venture services model within the first three years, including companies like Holos, Baldecash, NutriCo, Futura Farms, and Vua.
- Established strong relationships with accelerators, angel investors, and venture capital firms to facilitate high-potential investment opportunities for startups.
- Forged strategic partnerships with public and private institutions to design and enhance their Open Innovation strategies.
Co-Founder & CEO
LIQUID – Digital Innovation
01.2008 - 01.2022
- Company Overview: www.meetliquid.com
- Developed business strategy to secure early-stage investment and initiate operations successfully.
- Led Growth and Innovation strategies that accelerated annual revenue growth to 20 million.
- Structured and spearheaded regional expansion, establishing offices in Ecuador and Chile.
- Managed multi-disciplinary teams to design and develop digital products, services, and new ventures for leading corporations in banking, insurance, retail, manufacturing, education, and consumer industries.
Founder – CMO
GOCARD PERU (startup)
01.2006 - 01.2012
- Launched media startup selling advertising via postcards in exclusive venues.
- Negotiated contracts with 100+ venues and 50+ advertisers, generating $150K+ initial revenue.
Consultant
Ernst & Young LLP, Business Risk Services
01.2005 - 01.2006
- Conducted internal audits, gap analysis, and control assessments for major clients including Inversiones Centenario, Goodyear Tires, and Doe Run.
- Participated in Sarbanes-Oxley and Cost Reduction task force; created sales materials and represented EY Peru in global meetings.
Education
Driving Organic Growth through Innovation & Leading a Culture of Innovation
Kellogg School of Management
Evanston, IL01.2015
Bachelor of Arts - Business Administration (BABA)
University of Florida - Warrington College of Business (WCBA)
Gainesville, FL01.2005
Skills
- Growth Strategy & Business Development
- Venture Studio & Venture Development
- Innovation Management & Corporate Innovation
- Go-to-Market Strategy & Market Expansion
- Cross-functional & Multidisciplinary Team Leadership
- Stakeholder Engagement & Partnership Building
- Digital Transformation & Product Innovation
- Ecosystem & Open Innovation Networks
ACADEMIC EXPERIENCE
- 2017 – 2021 Executive Corporate Innovation Program at UTEC Lima, Peru
- Program Director
- Co-designed and lead a 6-month executive education Corporate Innovation program (IGNITE) educating intrapreneurs on of Innovation Strategy and Management, through frameworks, practical cases, and practitioners in the Peruvian ecosystem.
- Delivered four editions with 80+ executive participants and highest NPS among UTEC programs.
- 2012 Professor at Universidad de Piura Post Graduate Marketing Diploma Lima, Peru
- 2011 Professor at UPC Post Graduate Marketing Diploma Lima, Peru
RELATED EXPERIENCE
- 2015 – 2022 SHIFT – Corporate Innovation Association - www.shift.pe Lima, Peru
- Co-Founder & President of the Board
- Established SHIFT, a non-profit association of 20+ businesses promoting innovation and intrapreneurship.
- Led collaborative initiatives to share best practices, frameworks, and innovation tools empowering senior management and innovation teams.
Timeline
Partner & Latam Head
VIVALDI
01.2022 - Current
Director
LIQUID Venture Studio
01.2017 - 01.2022
Co-Founder & CEO
LIQUID – Digital Innovation
01.2008 - 01.2022
Founder – CMO
GOCARD PERU (startup)
01.2006 - 01.2012
Consultant
Ernst & Young LLP, Business Risk Services
01.2005 - 01.2006
Bachelor of Arts - Business Administration (BABA)
University of Florida - Warrington College of Business (WCBA)
Driving Organic Growth through Innovation & Leading a Culture of Innovation
Kellogg School of Management
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