MIGUEL ANGEL COMBE VEGA
MBA - Industrial Engineering
Lima,LIM
Summary
Dynamic corporate executive with over 25 years of experience in the business, commercial, and industrial sectors, skilled in building trust, leading multidisciplinary teams, and managing high-impact operations. Proven expertise in strategic direction, talent management, organizational culture, connective leadership, business development, and process optimization. Skilled in financial management, strategic planning, and stakeholder engagement. Renowned for transforming challenges into sustainable growth opportunities with a commitment to excellence. Offers national and international mobility; holds dual Peruvian and Croatian nationality and a valid EU passport.
Overview
27
27
years of professional experience
5
5
Certification
Work History
CEO - MANAGING DIRECTOR
Würth Perú
03.2005 - 07.2025
- Led and achieved company sustainable growth by implementing strategic plans and streamlining operations. CAGR around 20%.
- Streamlined business processes, resulting in increased operational efficiency across all departments. Staff grew by 7.
- Drove profitability with thorough financial analysis and strategic decisionmaking. Operating result increased by 25.
- Developed key operational initiatives to drive and maintain substantial business growth mainly through solid productivity increase and direct sales development. Omnichannel model and Go-to-Market strategy implementation. Sales income went up by 15.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, based on success culture and performance-oriented, resulting in increased employee satisfaction and retention rates. One of best rates in LatAm region.
- Built productive relationships with industry and mining partners and competitors to support strategic business objectives. New contracts direct handling of around 10M PEN per year.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
- Reinforced company's market leadership by consistently outperforming competitors in key performance metrics.
- 2010-2016 I was appointed as interim CEO-MD of Würth Ecuador S.A. achieving the company stabilization by managing a comprehensive reorganization. I led the commercial operation turnaround while obtaining new work capital from both corporate and external financial sources.
SALES & MARKETING MANAGER
Conductores Eléctricos Peruanos - CEPER
10.1998 - 07.2002
- Increased sales revenue by developing and implementing effective sales strategies. Customer portfolio enlarged by 50%. Sales growth of around 100%.
- Reorganized sales channels resulting not only in more sales but revenue increase of around 250%. Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Conducted the Marketing Plan implementation in line with board of directors and co-ordinating with strategic company areas.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Attended industry events and conventions to expand sales opportunities.
Education
MBA - Business Administration
Audencia EdM-FR & Univ. De Deusto-ES & Univ. of Bradford-UK
UE 09.2002 - 02.2004
Bachelor of Arts - Industrial Engineering
Universidad De Lima
Lima, Peru 04.1991 - 02.1997
High School Diploma -
Colegio Jesuita De La Inmaculada
Lima, Peru 04.1980 - 12.1990
Skills
- Comprehensive (360°) operational insight
- Leadership focused on people inspiration and corporate culture
- Assertive instructional communication skills
- Market expansion expertise
- Finance, data and KPIs analytics
- Change management and digital transformation
- Effective decision making
- Executive presence
- Sustainable business models
Certification
- Sales & Operations Planning – Würth Group (2024-2025)
- Compliance Officer Training - Würth Group (Yearly basis)
- Leadership, Mentoring & Coaching – Würth Group (2019)
- Train the Trainers - Würth Group (2014)
- Finance. Logistics & Operations. Sales Operations. Sales Management Basics. Compliance. HR Inclusion and Diversity baselines. Other congress, conferences, lectures, seminars and trainings on-demand.
Languages
Spanish
English
French
Timeline
CEO - MANAGING DIRECTOR
Würth Perú
03.2005 - 07.2025
MBA - Business Administration
Audencia EdM-FR & Univ. De Deusto-ES & Univ. of Bradford-UK
09.2002 - 02.2004
SALES & MARKETING MANAGER
Conductores Eléctricos Peruanos - CEPER
10.1998 - 07.2002
Bachelor of Arts - Industrial Engineering
Universidad De Lima
04.1991 - 02.1997
High School Diploma -
Colegio Jesuita De La Inmaculada
04.1980 - 12.1990
Awards
This chapter highlights some of key achievements and contributions in business management over the years, focusing on aspects such as leadership recognition, operational expansion, business model innovation, crisis response, and talent development.
Notable Recognitions:
- Early achievements at Würth Group in 2006 and 2008 as Organization Leader.
- Recognition in 2025 for 20 years of outstanding management.
- Model of national and technological expansion: implementation of the Omnichannel business model, creation of tele-sales and digital-sales areas, and inauguration of the company's first branch pick-up store.
- These accomplishments have served as references for other countries in Latin America and Asia.
Contributions during COVID-19 pandemic crisis:
- Active participation in the emergency plan during the pandemic (2020-2021), ensuring the company's survival and indeed, generating annual profits.
- At this time, and spite of critical external conditions I was recognized by leading the expansion of operations with a new 2,500 m² distribution center inaugurated in 2022, supporting fast organic sales growth.
- Recognition of the functionality and swift deployment of these facilities without disrupting operations.
Talent Development:
- Mentoring young professionals in functional training and leadership programs.
- Implementation of a Training and Development program aligned with the company's organizational engagement plan, of which I was principal promoter.
Family time, sports and arts.
I am a fully dedicated family-man and love sports like running and basketball. I also love arts like classic rock and salsa music, movies, theater, opera and painting. I like very much indeed travelling and knowing new cultures. Thanks!