Writing
Milagros San Martin Castillo
PR & Communications Consultant
Boulevard De Surco Avenue.370
Summary
PR & Communications Consultant with 9-year record of shaping public opinion through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills. Well-versed in public relations strategies and reputation management. Diplomatic, amiable and harmonious in working with employees, media and customers.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Public Relations & Communications Officer
Freelancer
12.2014 - Current
- Developed and initiated PR campaigns for several clients from industries like education, economy, human resources, technology, among others.
- Used coordination and planning skills to achieve results according to schedule.
- Monitored media appearances to ensure coverage.
- Worked in press & media training for speakers in order to reinforce messages on media through interviews and appearances.
- Worked in the elaboration of press releases
- Managed costs and monitored performance.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Monitored media coverage of the organization closely to identify opportunities for proactive outreach.
- Established key relationships with media representatives, securing positive coverage for the organization.
- Managed crisis communications, effectively mitigating potential reputational damage.
Head of Public Relations
EXE - Digital Marketing Agency
2 2020 - 08.2022
- Used coordination and planning skills to achieve results according to schedule.
- Created press and PR campaigns for Exe Digital Marketing Agency clients.
- Worked in the elaboration of press releases for EXE Digital Marketing Agency clients in order to maintain media relations on behalf of them.
- Monitored the media appearances for these clients to ensure the coverage.
- Served customers in a friendly, efficient manner following outlined steps of service.
- Collaborated as Editor and Content Supervisor of Negocios website.
- Communicated with media weekly to build relationships and optimize press coverage.
- Evaluated success of PR activities through comprehensive analytics reports, adjusting strategies as needed to optimize results.
Journalist
La Primera Digital Newspaper
03.2016 - 07.2016
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Performed research and checked all facts to maintain high standard of journalistic integrity.
- Wrote news for different newspaper sections: sports, economy and International
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
Staff of Community Manager
ORDEN Political Party
01.2016 - 02.2016
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Used Microsoft Word and other software tools to create documents and other communications.
- Collaborated with Community Manager & Digital Department to achieve good results and high recognition on candidates through several kind of messages.
Journalist
MinerAndina
10.2013 - 12.2014
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Pursued and developed stories independently and for assignment, covering range of topics.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
- Edited and translated the weekly electronic edition of MinerAndina.com
- Wrote and edited articles for the printed edition of MinerAndina & Sociedad Magazine.
Account Executive, Graphic Design
N comunicaciones
08.2011 - 10.2013
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Identified customer needs and achieved service levels that met and exceeded expectations.
- Communicated between internal and external stakeholders, clients and vendors.
- Contacted customers as issues arose to provide prompt resolutions.
- Executed successful budget, talent and sales campaign development.
- Created graphic communications campaigns for assigned clients.
- Followed up on the creation and realization of communication supports until their final delivery according to the assigned campaign.
- Created briefs and budgets according to clients needs and concepts.
- Presented product concepts and offerings to clients based on established specifications and preferences.
Radio Producer
CPN Radio
06.2009 - 06.2010
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Researched, developed and pitched stories that reflected unique sensibilities of radio brand.
- Produced the radio programs "Cadena de Favores" and "Cruzando el Puente".
- Wrote and published online press releases.
- Produced in live booth with call answering, time control and total organization.
- Worked in the elaboration of radio spots.
Education
Bachelor - Communications
Universidad De Lima
Lima 03.2005 - 12.2010
Skills
Public Relations
Media relations
Strong written and verbal communication skills
Communications development
Communications management
Campaign management
Reputation management
Information gathering
Interests
Learning languages
Sports
Volunteering
Timeline
Journalist
La Primera Digital Newspaper
03.2016 - 07.2016
Staff of Community Manager
ORDEN Political Party
01.2016 - 02.2016
Public Relations & Communications Officer
Freelancer
12.2014 - Current
Journalist
MinerAndina
10.2013 - 12.2014
Account Executive, Graphic Design
N comunicaciones
08.2011 - 10.2013
Radio Producer
CPN Radio
06.2009 - 06.2010
Bachelor - Communications
Universidad De Lima
03.2005 - 12.2010
Head of Public Relations
EXE - Digital Marketing Agency
2 2020 - 08.2022
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