Summary
Overview
Work History
Education
VOLUNTEER WORK
SPORTS
Timeline
Hi, I’m

Mirko Males

Lima
Mirko Males

Summary

Multisector marketing professional with 10+ years of expertise in various industries.

Master's degree in Digital Marketing.
Results-driven with a strong focus on meeting customer and market needs.
Versatile, agile, and empathetic, able to adapt to new methodologies, challenges, and technologies while prioritizing teamwork and value co-creation.

Overview

11
years of professional experience

Work History

Indeco by Nexans
Lima, Perú

Offer Manager
01.2022 - Current

Job overview

Leading company in the production and commercialization of electrical conductors, part of Nexans Group.

  • Managing the brand's value proposition focused on innovation, contributing to the company's EBITDA growth.
  • Launch and leadership of communication campaigns focused on branding and innovation.
  • Leader in developing agile teams and squads to enhance customer growth (CX/PX).

Derco Perú
Lima, Perú

Marketing Manager
02.2019 - 01.2022

Job overview

Leading importer and marketer of vehicles in Peru, Colombia, Chile, and Bolivia.

  • Responsible for the marketing of brands such as Renault, Citroën, and the corporate brand.
  • Project leader for the launch of a new online platform for buying and selling used cars (Adjacent business).

Alicorp
Lima, Perú

Brand Manager
04.2017 - 01.2019

Job overview

Peruvian company, leader in the consumer goods sector.

  • Head of the pasta category marketing, managing leading brands such as Don Vittorio, Lavaggi, and Nicolini.
  • Management of multichannel and multimedia advertising campaigns.

Yanbal
Lima, Perú

Brand Manager
12.2013 - 03.2017

Job overview

Leading Peruvian company in the production and direct sales of cosmetic products.

  • Corporate brand manager and account manager for the markets of Europe, Central America, and Mexico.

Education

ESIC Business & Marketing School
Spain

Master of Science from Digital Marketing
08-2022

University Overview

ESADE Business School
Spain

Certification from Branding & CX Certification
08-2020

University Overview

Universidad San Ignacio De Loyola
Lima, Perú

Bachelor of Science from Marketing
12-2012

University Overview

VOLUNTEER WORK

VOLUNTEER WORK
  • TECHO PERÚ (2009-2014)

SPORTS

SPORTS
  • Amateur long-distance runner with 8 marathons and 10 half-marathons completed.

Timeline

Offer Manager
Indeco by Nexans
01.2022 - Current
Marketing Manager
Derco Perú
02.2019 - 01.2022
Brand Manager
Alicorp
04.2017 - 01.2019
Brand Manager
Yanbal
12.2013 - 03.2017
ESIC Business & Marketing School
Master of Science from Digital Marketing
ESADE Business School
Certification from Branding & CX Certification
Universidad San Ignacio De Loyola
Bachelor of Science from Marketing
Mirko Males