Nadya Alcarraz Molina
Lima
Summary
Experienced professional specializing in assisting financial companies with the restructuring of B2C and B2B strategies, enhancing market penetration, and revitalizing teams to meet challenging targets. A detail-oriented individual with a proven ability to quickly grasp new concepts. Actively seeking a new role in business consulting to contribute to companies' growth initiatives.
Overview
6
6
years of professional experience
Work History
Senior Business Specialist
Banco de Credito del Peru (BCP)
Lima
11.2022 - Current
- Developed and implemented strategies to expand the market share of payroll segment clients, achieving a growth of 100 basis points in two years.
- Designed and implemented a lead propensity model tailored for potential and profitable payroll clients. Successfully increased sales by 60%, showcasing the direct impact of the lead propensity model on the call center channel's productivity.
- Utilized analytical skills to extract valuable insights from customer data. Identified and prioritized the most profitable customer profiles, contributing to enhanced financial outcomes.
- Applied advanced analytical techniques by creating an unsupervised K-means model in Python, enhancing the precision and effectiveness of customer segmentation align with customer needs at various life stages.
- Successfully conducted stakeholder interviews, gathering valuable insights for the improvement of the payroll sales force process.
- Created a comprehensive roadmap that strategically guides the implementation of the new B2B strategy, ensuring a seamless transition and alignment with corporate objectives.
Business Specialist
Banco de Credito del Peru (BCP)
Lima, Peru
12.2020 - 07.2022
- Increased cross-selling by 25% in the first year through targeted campaigns and effective scaling.
- Contributed to budgeting activities, ensuring accurate forecasting of revenues and expenditures.
- Conducted a thorough accountability assessment of the segment business case in the inaugural year, providing insights for senior management decision-making.
- Successfully developed and implemented strategies for onboarding new clients in the payroll segment.
Market Risk Intern
Banco Central de Reserva del Peru (BCRP)
Lima
07.2019 - 12.2019
- Assisted management with international market news and macroeconomic data using Bloomberg terminals.
- Reviewed credit rating changes of principal financial creditors and requirements related to capital adequacy and market risk management.
- Provided weekly monitoring performance indicators of investment portfolio of RIN.
Economics Research Intern
IDIC Universidad de Lima
Lima
04.2018 - 03.2019
- Prepared reports summarizing findings from economic research on foreign direct investment and global value chains.
- Compiled and analyzed financial data using various software packages including Excel, Matlab and STATA.
- Generated insights from large datasets by applying advanced statistical techniques such as regression analysis and time series forecasting.
- Provided support for the preparation of market studies related to mining industry developments and regulations.
Education
CFA Level I Passed -
CFA Institute
11-2023
Bachelor of Science - Economics
Universidad De Lima
Lima, Peru12-2019
Skills
- Organizational Development
- Data Analytics
- Operations Management
- Strategic Planning
- Presentation Skills
- Project Management
Timeline
Senior Business Specialist
Banco de Credito del Peru (BCP)
11.2022 - Current
Business Specialist
Banco de Credito del Peru (BCP)
12.2020 - 07.2022
Market Risk Intern
Banco Central de Reserva del Peru (BCRP)
07.2019 - 12.2019
Economics Research Intern
IDIC Universidad de Lima
04.2018 - 03.2019
CFA Level I Passed -
CFA Institute
Bachelor of Science - Economics
Universidad De Lima
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