Natalia Colnaghi
Summary
I am a very curious professional with a strong background in digital-related roles. Proficient in project management and product conception and design. Skilled in problem-solving and optimizing performance. I lived in 7 countries, speak 4 languages and love people and cultures.
Overview
10
10
years of professional experience
Work History
Head of Product Strategy
Cementos Pacasmayo SAA
Lima
01.2024 - Current
- Conception of a new digital ecosystem composed of 5 platforms, each one dedicated to a different key user (foremen, hardware stores, manufacturers, construction companies). Main goals: data and usability optimization in order to be able to monetize them.
- Definition and prioritization of product strategy plans, roadmaps, and budgets for all the platforms.
- Definition of monetization strategies for new and existing products.
- Analysis of customer feedback and industry trends to identify new opportunities for product innovation.
- Collaboration with design teams to create user interfaces that improve usability.
- Management of cross-functional teams of engineers, designers, salespeople, data, and technical specialists to develop products that meet customer needs.
Digital Product Manager
Cementos Pacasmayo SAA
Lima
06.2021 - 01.2024
- Strategy and roadmap definition for the new sales plataform accounting for 85% of the company´s revenue.
- Managed a cross-functional group of developers, designers, salespeople, logistics, and accounting teams for the successful delivery of the product.
- Redefinition of key internal processes; digital transformation.
- Supervision and validation of definitions, flows, wireframes, and technical documentation.
E-commerce & Digital Marketing Manager
Premium Brands - Perú
Lima
08.2020 - 06.2021
- Strategy definition and development of the sales platforms for Lima Wine and Cheese Corner.
- Redefinition of internal logistics and pricing processes.
- Coordination between the design, development, logistics, and processes teams.
Account Director
Wunderman Thompson
Lima Province
01.2020 - 07.2020
- Development of a new digital brand for Yanbal; execution of the product and digital strategy and development of its e-commerce.
- Coordination between the strategy, creativity, and UX teams.
Area Manager
Spaces. offices | co-working | meeting rooms.
Peru
07.2017 - 09.2018
- Launch of the brand in Peru: commercial management, generation of strategic alliances, analysis and sales management, operational/administrative/financial supervision, post-sales management and customer relationship.
Commercial Manager
Bederr
Lima Province
08.2016 - 07.2017
- Key account management, strategic planning, management of the sales team, and coordination with the development team for the product roadmap strategy definition and implementation.
E-commerce Merchandising Planner
Great Little Trading Company
London
06.2015 - 04.2016
- Online sales performance analysis and optimization.
- Commercial offer definition by leveraging purchases and product development.
- Weekly sales reports compilation to analyze customer buying patterns.
- Analyzed customer purchase data to identify opportunities for cross-selling and upselling merchandise.
Account Strategist
Figmenta
Milan Area
04.2014 - 02.2015
- Digital strategy definition and implementation for health and beauty companies, mainly focused on webs and apps - main clients: GSK and L´Oreal.
- Development of the international expansion strategy of the agency.
Education
BBA - International Business Management
Universidad De Lima
Peru01-2014
Some College (No Degree) - Fashion Management
Università Bocconi
Milan, Italy08-2013
Some College (No Degree) - Erasmus | Economy
Universidad De Salamanca
08-2009
Erasmus - International Relations And Affairs
Universidade De Coimbra
01.2009
Skills
- Project Management
- Innovation management
- Data-driven decision-making
- Stakeholder Management
- Cross Functional Leadership
- Product Roadmaps
- Go-to-Market Strategies
- Customer Empathy
- Cultural Awareness
Languages
Portuguese
First Language
Spanish
Proficient (C2)
C2
English
Advanced (C1)
C1
Italian
Upper Intermediate (B2)
B2
Timeline
Head of Product Strategy
Cementos Pacasmayo SAA
01.2024 - Current
Digital Product Manager
Cementos Pacasmayo SAA
06.2021 - 01.2024
E-commerce & Digital Marketing Manager
Premium Brands - Perú
08.2020 - 06.2021
Account Director
Wunderman Thompson
01.2020 - 07.2020
Area Manager
Spaces. offices | co-working | meeting rooms.
07.2017 - 09.2018
Commercial Manager
Bederr
08.2016 - 07.2017
E-commerce Merchandising Planner
Great Little Trading Company
06.2015 - 04.2016
Account Strategist
Figmenta
04.2014 - 02.2015
BBA - International Business Management
Universidad De Lima
Some College (No Degree) - Fashion Management
Università Bocconi
Some College (No Degree) - Erasmus | Economy
Universidad De Salamanca
Erasmus - International Relations And Affairs
Universidade De Coimbra
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