Nico Kense
Lima
Summary
Versatile and results-driven professional with extensive experience in advertising and sales, notably at Adcock Ingram. Excelled in brand advertising, strategic marketing, and fostering key account relationships, enhancing brand visibility and market penetration. Demonstrated proficiency in CRM management and a knack for crafting compelling marketing strategies, achieving significant sales growth. Creative professional in marketing and advertising strategies, known for high productivity and efficient task completion. Specializing in campaign development, market research analysis, and digital media planning. Excel in communication, teamwork, and problem-solving to deliver exceptional results in dynamic environments.
Experienced with identifying and qualifying sales leads. Utilizes communication skills and relationship-building techniques to drive client engagement. Track record of collaboration with sales teams to achieve and exceed targets.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Sales Development Representative
Cruise Industry News
07.2024 - 06.2025
- B2B selling of advertising space in printed and online magazines.
- Posting the newest news in the cruise industry daily on LinkedIn.
- Updating the CRM, Pipedrive, with client information and feedback.
- Cold calling, emailing, and LinkedIn direct messaging.
- Google Meet/Teams meetings with potential clients
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Analyzed market trends to identify new business opportunities and inform decision-making processes.
- Cultivated relationships with prospective clients to identify their needs and align solutions.
- Conducted market research to understand industry trends and competitor offerings.
Sales Development Representative/International Travel Consultant
Overseas Network
12.2023 - 07.2024
- Planning and booking of luxury travel itineraries and activities.
- Build out itineraries in Travefy.
- Searching and negotiating accommodation, villas, and hotels around the world.
- Enter information in HubSpot.
- Invoicing travel agents for holidays booked.
- Build presentations for travel agents.
- Developed customized travel packages based on client preferences and needs.
- Executed booking procedures using advanced reservation systems to ensure accuracy.
- Fostered relationships with clients through personalized communication and follow-ups.
- Coordinated logistics for group travel arrangements, enhancing operational efficiency.
Travel Consultant
Cruiser Travels
07.2023 - 11.2023
- Cruise line bookings for clients.
- Negotiate better rates with cruise lines.
- Bookings on cruise line platforms or by phone.
- Enter thepassenger's details on Webcruise platform.
- Making payments for clients.
- Remote position.
Sales Coordinator
HeyCarson
01.2023 - 05.2023
- Shopify store development, adjustments, and rebuilds for clients.
- Coordinator between clients and developers.
- Update the CRM with feedback and price quotes - Intercom.
Email Marketing Specialist
Self-employed
08.2022 - 12.2022
- Freelance marketing specialist projects
- Create email templates and flows for clients
- Strategy planning.
- Customer Relationship Management (CRM)
- Scheduling of emails on platforms: Klaviyo, Salesforce, and Attentive.
- Remote position.
Marketing Coordination Specialist/Sales Development Representative/Software Developer
CodeCrew
12.2020 - 07.2022
- Project Manager managing five accounts at a time, with junior coordinators reporting to me.
- Create HTML emails with the internal team of designers and coders.
- Strategy planning.
- Customer Relationship Management (CRM) - Asana.
- Scheduling of emails on platforms: Klaviyo, Salesforce, and Attentive
- Developed and implemented process improvement strategies to enhance operational efficiency.
- Led cross-functional teams to drive project completion within established timelines.
- Mentored junior staff, providing guidance on best practices and professional development.
Business Development Manager
Oxiprovin
11.2019 - 12.2020
- Created, implemented, and reported the performance of sales campaigns to enhance brand awareness and drive profits.
- Identified areas where improvements can be made in existing campaigns or processes.
- Developed and implemented marketing strategies to increase brand awareness and customer loyalty.
- Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
- Created and implemented comprehensive business development strategies to achieve organizational objectives.
- Led cross-functional teams in executing initiatives that improved client engagement and retention rates.
Sales Professional
Self-employed
03.2017 - 11.2019
- Online Amazon store.
- Writing and posting blog posts every week.
- Creating awareness on social media channels.
Pharmacy Representative
Cipla Ltd.
10.2013 - 02.2017
- Collaborated with healthcare providers to clarify prescription orders and resolve medication discrepancies.
- Ordered, labeled, and counted stock of medications, and entered inventory data.
- Provided exceptional customer service, addressing patient questions and concerns with empathy.
- Awards: Best Rookie of the Year.
Professional Sales Representative and Key Accounts
Adcock Ingram
09.2012 - 09.2013
- Participated in developing effective sales plans targeting key markets or segments.
- Drove sales of company products and services by meeting with customers using a strategic and organized approach.
- Listened to customer needs to identify and recommend the best products and services.
- Replenished and arranged items to maintain appearance.
- Developed key customer relationships to increase sales.
Regional Sales Manager-Coastal region
Adcock Ingram
01.2002 - 08.2012
- Cultivated an environment that fostered teamwork among regional sales staff members.
- Participated actively in industry conferences and seminars for knowledge-sharing purposes..
- Conducted market research and reported on competitors.
- Identified opportunities for cross-selling and up-selling within the existing customer base.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.
- Organized trade shows, exhibitions, and other events to showcase products.
- Developed and managed regional sales programs and market operations.
Pharmaceutical representative
Adcock Ingram
12.1994 - 12.2001
- Analyzed sales data from previous quarters to identify potential opportunities for increased revenue.
- Improved profitability and developed a pipeline leveraging multiple marketing channels and sales strategies.
- Educated healthcare professionals about the benefits of prescribing company medications over competitors.
- Communicated effectively with both internal staff members and external customers through phone calls, emails, and face-to-face meetings.
- Generated sales by prospecting leads, cold calling, and negotiating advantageous deals.
- Attended regional trade shows to promote company products and services.
Education
Certificate in Marketing - Marketing
IMM
01.2005
BA - Human Movement Studies
University of Pretoria
01.1993
Skills
- Brand Advertising
- Advertising Project Management
- Advertising
- Travel Arrangements
- Travel Planning
- Cruise Lines
- Royal Caribbean
- Project Management
- Web Services
- Marketing Strategy
- Email Marketing
- HTML Emails
- Customer Relationship Management (CRM)
- Pharmaceutical Sales
- Sales Effectiveness
- Market Access
- Urology
- Dermatology
- Territory Management
- Key Account Management
- Cold calling
- Goal-oriented mindset
- Customer relationship building
- Lead qualification
- Objection handling
- CRM management
- Email outreach
- Relationship development
- Outbound sales management
- Problem-solving
- Teamwork and collaboration
- Multitasking
- Excellent communication
- Problem-solving abilities
- Reliability
- Active listening
- Relationship building
- Sales presentations
Accomplishments
- Top Rookie of the year - Cipla Pharmaceuticals
Certification
- Bachelor of Adventure, Royal Caribbean Group, 01/01/23
- Celebrity Learning Certification, Celebrity Cruises, 01/01/23
- Celebrity Learning Recertification, Celebrity Cruises, 01/01/23
- Master of Adventure, Royal Caribbean Group, 01/01/23
- Klaviyo Partner Certification, Klaviyo, 01/01/22
- Klaviyo SMS Agency Certification, Klaviyo, 01/01/22
- Klaviyo Product Certified, Klaviyo, 01/01/22
Languages
English
First Language
Afrikaans
Advanced (C1)
C1
Spanish
Intermediate (B1)
B1
SKILLS
- Shopify
- Advertising expertise
- Developing targeted leads
- Strategic marketing
- Sales proficiency
- Market trends
- Campaign tracking
- Customer engagement
- CRM management
- Customer relations
Timeline
Sales Development Representative
Cruise Industry News
07.2024 - 06.2025
Sales Development Representative/International Travel Consultant
Overseas Network
12.2023 - 07.2024
Travel Consultant
Cruiser Travels
07.2023 - 11.2023
Sales Coordinator
HeyCarson
01.2023 - 05.2023
Email Marketing Specialist
Self-employed
08.2022 - 12.2022
Marketing Coordination Specialist/Sales Development Representative/Software Developer
CodeCrew
12.2020 - 07.2022
Business Development Manager
Oxiprovin
11.2019 - 12.2020
Sales Professional
Self-employed
03.2017 - 11.2019
Pharmacy Representative
Cipla Ltd.
10.2013 - 02.2017
Professional Sales Representative and Key Accounts
Adcock Ingram
09.2012 - 09.2013
Regional Sales Manager-Coastal region
Adcock Ingram
01.2002 - 08.2012
Pharmaceutical representative
Adcock Ingram
12.1994 - 12.2001
BA - Human Movement Studies
University of Pretoria
Certificate in Marketing - Marketing
IMM
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