PATRICIA PERALES CALLE
Av Circunvalacion Golf Los Incas 859, Santiago De Surco, Lima
Summary
Senior information leader who consistently demonstrates ability to meet managerial/technical automation requirements and customer needs while developing and implementing effective IT and project-management solutions in retail, manufacturing, sales, editorial and publication industries. Respected professional offering 15+ years of IT management at both corporate and project level, including such successes as: Successfully lead the development of the Information Resources function to support the startup of Levi Strauss Argentina with initial forecasted sales of $12 Million earning an award for outstanding achievement by receipt of highest LS & Co. Corporate award granted annually to less than 1% of employees. Named Project Manager for widely visible and strategic corporate initiative of Brand Enhancement which involved 'custom made jeans' on an e-business platform targeted for rollout to 450 retail locations. Successfully founded, implemented and managed two editorial, sales, marketing, supply chain businesses supported with strong Information Technology. Results-driven project-management professional with project-management certification, and proven track record in increasing productivity, quality, and customer satisfaction. Creative thinker and analytical problem-solver with demonstrated ability to manage projects from planning through execution/completion under the pressure of fast-paced, time-sensitive environments. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
32
32
years of professional experience
1
1
Certification
Work History
ENTREPRENEUR & EXECUTIVE DIRECTOR
CLOS DU VIN - GRUPO EL COMERCIO
11.2012 - 03.2020
- Founder of Clos du Vin, a brand affiliated to Grupo El Comercio dedicated to providing wine related education, wine tastings and sale of wine products and accessories to subscribers of the newspapers or magazines belonging to this holding
- Conceptualized and executed business plan, launched product lines successfully through comprehensive planning, strategy and research.
- Negotiated partnerships, liaisons and contracts to secure competitive pricing and services.
- Implemented process optimizations such as e-Commerce and call center services to improve efficiency and sales.
- Developed a variety of marketing strategies to promote and increment sales such as electronic newsletters, printed articles in magazines and newspapers, advertisement, wine courses and tastings
- Implemented, marketed and sold a variety of wine related products and services including wine tastings, wine courses, wine travel, accessories, books and more than 300 types of wines
- Designed and implemented a virtual inventory replenishment system working with more than 25 importers and more than 90,000 potential clients.
ENTREPRENEUR & MANAGING PARTNER
Le Connoisseur
12.2002 - 10.2010
- Co-Founder of Le Connoisseur Magazine, a wine education publication with 12,000 bi-monthly copies in circulation
- Conceptualized business model, created liaisons and partnerships, and executed implementation of business model
- Provided business direction, strategy and management of all editorial contents as well as printing quality and control
- Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
- Negotiated supplier contracts to secure competitive pricing for materials and services.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- In addition to the printed version of the magazine, created an internet based model of the edition in circulation for all subscribers of the magazine
- Led and provided guidance to more than 20 wine related journalists located in different countries as well as to the technological team in charge of rolling the bi-monthly magazine on the web.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Managed freelance editorial teams, coordinating [Number] remote workers to achieve prescribed deliverable milestones.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
E-BUSINESS SENIOR CONSULTANT
IBM
07.1999 - 11.2002
- Served as an advisor providing e-business related strategies and implementation plans to a variety of IBM clients interested in improving performance by conducting business on the web
- Evaluated clients' needs and created plan of action to provide solutions.
- Developed custom solutions based upon clients' strict requirements.
- Prioritized projects and project tasks depending upon key milestones and deadline dates.
- Managed the direction, strategy, development and implementation of all conceptualized e-business projects
- Identified and recommended system's strategic architecture including Internet based platforms, communications, web hosting services and hardware
- Managed technical resources, vendor relationships and resources in support of implementation plans
- Managed production support, help desk activities and support and procedures for after implementation support
- Areas of e-Business responsibility included: Supply Chain Management, Retail & Vendor Management, and Editorial Content Management
- Clients included: Grupo El Comercio, Ebel, Yobel, Quimica Suiza among others.
INFORMATION RESOURCES CONSULTANT
Levi Strauss & Co.
08.1997 - 06.1999
- Managed the direction, strategy, development, design and implementation of “Original Spin” - a new Levi's 'custom made jeans' brand - computer designed in-store, implemented at 450 locations worldwide
- Lead the execution effort for all technical activities of the Original Spin Rollout
- Managed the work of technical resources, vendor relationships and resources in support of implementation
- Conceptualized a largely self-managed Original Spin support structure including help desk support as well as procedures to ensure minimum downtime and maximum rollout efficiency
- Managed OS pilot's design, development and implementation as well as its direction, strategy and success
- Identified and recommended system's strategic architecture including Internet based platforms, communications, web hosting services and hardware.
INFORMATION RESOURCES CONSULTANT
Levi Strauss & Co.
11.1995 - 07.1997
- Constructed the entire LS Argentina Information Resources department from its initiation
- This included its direction, platform and strategies aligned with yearly ABP
- Managed the budget for the Information Resources Department
- Hired and managed a team of Information Resources personnel and contractors
- Implemented all internal IR procedures and policies including: technical support, user training, standards, contingency planning, offsite storage, among others
- Managed the implementation of all servers and Windows clients including a remote alternative site all interlinked to the Levi Global Network
- Managed the implementation of a Distribution System, including Order Processing, Selection & Allocation, Inventory Receipts, Shipping and Adjustments
- Managed the implementation of a Financial System including General Ledger, Accounts Payable, Accounts Receivable and Invoicing as well as its interface with Distribution System
- Managed the implementation of a centrally managed POS system at Levi's stores
- Managed the implementation of all voice and telecommunication systems.
INFORMATION RESOURCES SENIOR ANALYST
Levi Strauss & Co.
08.1993 - 10.1995
- Planned and lead the implementation rollout of Levi Strauss Hungary, LS Australia and LS New Zealand’s´ Sell Through Analysis and Reporting system (STARS)
- Participated in the whole development lifecycle of STARS—an EIS system that analyzes sales trends, including System Requirements, Analysis, Development, Implementation, User and DBA training and post implementation support.
SENIOR SYSTEMS ANALYST
American Home Shield
02.1991 - 07.1993
PC SPECIALIST PROMOTED TO PROJECT MANAGER
ST LUKE’S HOSPITAL
04.1989 - 11.1990
PROGRAMMER ANALYST
HUMAN RESOURCE MICROSYSTEMS
04.1988 - 03.1989
Education
Master of Wine: Level 1 & 2 - Wine & Spirits Education Trust (WSET) -
Santiago De Chile
Improving Project Management Skills - American Management Association -
SF, CA
Oracle EIS/Data Warehousing user group - Oracle -
Phoenix, Arizona
PcExpress/EIS Data Warehousing Technology - Oracle -
Los Angeles, California
Facilitating and Negotiating Meetings - Levi Strauss & Co. -
San Francisco, California
Leadership Principles - Levi Strauss & Co. -
San Francisco, California
Advanced Speedware 6.0 4GL Programming - AHS -
Santa Rosa, California
The International Conference on Multimedia and CD-ROM - MICROSOFT -
SF, CA
Intermediate Speedware 6.0 4GL Programming - Infocenter -
Ontario, Canada
Intermediate Powerhouse 4 GL Programming - Cognos, Inc. -
Sunnyvale, California
BACHELOR OF SCIENCE IN INFORMATION SYSTEMS -
GOLDEN GATE UNIVERSITY
San Francisco, CA01.1988
Skills
- Strategic Planning and Direction
- Organizational Planning
- Client and Vendor Relations
- Team Building/Recruitment
- Performance Management
- Project Management
- Policy Development
- Quality Assurance
Accomplishments
Awarded Koshland award in 1995 for the fastest and most of a Levi Strauss Affiliate
Guest Speaker at Speedware conferenceof 5,000 programmers for discovery of a new process to solve a problem
Awards
THE DANIEL E. KOSHLAND AWARD, June 1996 - For Outstanding Achievement in the 'Argentina Transition Force SWAT Team in 1995'
Certification
Masters of Wine Certificationm WSET nivel 1 y 2
Languages
Spanish
Native language
Italian
Intermediate
B1
Timeline
ENTREPRENEUR & EXECUTIVE DIRECTOR
CLOS DU VIN - GRUPO EL COMERCIO
11.2012 - 03.2020
ENTREPRENEUR & MANAGING PARTNER
Le Connoisseur
12.2002 - 10.2010
E-BUSINESS SENIOR CONSULTANT
IBM
07.1999 - 11.2002
INFORMATION RESOURCES CONSULTANT
Levi Strauss & Co.
08.1997 - 06.1999
INFORMATION RESOURCES CONSULTANT
Levi Strauss & Co.
11.1995 - 07.1997
INFORMATION RESOURCES SENIOR ANALYST
Levi Strauss & Co.
08.1993 - 10.1995
SENIOR SYSTEMS ANALYST
American Home Shield
02.1991 - 07.1993
PC SPECIALIST PROMOTED TO PROJECT MANAGER
ST LUKE’S HOSPITAL
04.1989 - 11.1990
PROGRAMMER ANALYST
HUMAN RESOURCE MICROSYSTEMS
04.1988 - 03.1989
Master of Wine: Level 1 & 2 - Wine & Spirits Education Trust (WSET) -
Santiago De Chile
Improving Project Management Skills - American Management Association -
SF, CA
Oracle EIS/Data Warehousing user group - Oracle -
Phoenix, Arizona
PcExpress/EIS Data Warehousing Technology - Oracle -
Los Angeles, California
Facilitating and Negotiating Meetings - Levi Strauss & Co. -
San Francisco, California
Leadership Principles - Levi Strauss & Co. -
San Francisco, California
Advanced Speedware 6.0 4GL Programming - AHS -
Santa Rosa, California
The International Conference on Multimedia and CD-ROM - MICROSOFT -
SF, CA
Intermediate Speedware 6.0 4GL Programming - Infocenter -
Ontario, Canada
Intermediate Powerhouse 4 GL Programming - Cognos, Inc. -
Sunnyvale, California
BACHELOR OF SCIENCE IN INFORMATION SYSTEMS -
GOLDEN GATE UNIVERSITY
Masters of Wine Certificationm WSET nivel 1 y 2
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