Rocio Capistrano
Lima
Summary
Commercial Sales Manager with a proven track record in business-to-business sales and account management. Demonstrated ability to cultivate strong client relationships, effectively negotiate contracts, and drive revenue growth. Strong leadership skills, paired with strategic thinking, have led to consistent achievement of sales targets and increased market share. Known for developing innovative strategies that enhance competitiveness and foster business expansion.
Overview
9
9
years of professional experience
Work History
Commercial Sales Manager
Capi Publicidad
Lima
09.2022 - Current
- In charge of market research to identify new business opportunities in advertising.
- Monitored competitors' activities to evaluate the industry and stay ahead of the competition in terms of services offered.
- Closed deals with agencies according to the previous investment year's budget.
- Created reports on sales performance metrics for management review.
- In charge of pricing strategies and policies to maximize growth in all the categories.
- Recruited, trained, coached, and managed sales representatives.
- Analyzed data to identify areas of improvement in the organization's sales process.
- Worked on a daily basis with the creative team to upgrade our services and performance according to customer needs.
Executive Sales Consultant
Magic Vision
Lima, Perú
01.2020 - 10.2021
- Worked with different agencies to create BTL campaigns, such as Publicis, OMG, Havas, and others.
- Managed clients' requests on a daily basis.
- Arranged meetings with creative teams to improve performance when it came to implementing the campaign's communications.
Visual Merchandising Manager
Iberotex
Lima
08.2016 - 12.2019
- Provided support during store openings by overseeing the setup of fixtures, displays and signage.
- Assisted in developing strategies to increase sales, reduce markdowns, improve margins and optimize inventory levels.
- Reviewed store displays on a regular basis to ensure proper presentation of merchandise according to company standards.
- Managed a team of visual merchandisers responsible for creating attractive window displays.
- Changed and adjusted displays for new product launches, seasonal changes and different themes.
Education
Specialization - Programmatic & Data
IAB - Interactive Advertising Bureau
Spain03-2025
Creation, Branding, Retail & Customer Experience -
LVMH
Paris12-2024
Out of Home Advertisement Management -
Sophos Academy
Miami, Florida04-2024
Customer Engagement in The Digital Era -
Pacifico Business School
Lima, Perú05-2023
Strategic Marketing Management Program -
Pacifico Business School
Lima, Perú06-2019
Bachelor of Business Administration -
San Ignacio Del Loyola University
Lima, Perú01-2018
Fashion Marketing -
University of Arts London
London12-2015
Skills
- Written and verbal communication
- Talent recruiting
- Onboarding and coaching
- Sales and commercial experience
- Problem-solving
- Attention to detail
- Creative expertise
- Effective customer communication
- Time management
- Teamwork
Languages
Spanish
First Language
English
Advanced (C1)
C1
German
Beginner (A1)
A1
Accomplishments
- Part of Lima's out of home committee where i do a lot of ad honorem work in the area of marketing. In 2024, i have organized two major events with different associations of the industry to promote and talk about creativity in advertisement.
Affiliations
- Indoor cycling and part of a running club in Lima.
Timeline
Commercial Sales Manager
Capi Publicidad
09.2022 - Current
Executive Sales Consultant
Magic Vision
01.2020 - 10.2021
Visual Merchandising Manager
Iberotex
08.2016 - 12.2019
Specialization - Programmatic & Data
IAB - Interactive Advertising Bureau
Creation, Branding, Retail & Customer Experience -
LVMH
Out of Home Advertisement Management -
Sophos Academy
Customer Engagement in The Digital Era -
Pacifico Business School
Strategic Marketing Management Program -
Pacifico Business School
Bachelor of Business Administration -
San Ignacio Del Loyola University
Fashion Marketing -
University of Arts London
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