Sofía Medina
Summary
Innovative and hardworking Marketing Professional with 17 years of experience in the Telecom Business. Offering expert insights into creating and executing promotional strategies, including product, pricing and channel initiatives, that capture emerging market trends. Exceptional knowledge of telecom market conditions and extensive network of professionals on this field.
Overview
25
25
years of professional experience
Work History
Marketing Consultant
Arellano Consultoría
07.2023 - 11.2023
- Conducted technology and commercial market research, using surveys and performing personal interviews.
- Conducted analytical research to create marketing and sales strategies for the client.
- Consulted with market relevant actors on business issues and developed innovative, high-impact proposals.
- Conducted market research and reported on clients' competition.
Consultant Project Manager
GMC Telecom
09.2017 - 01.2018
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
- Identified, targeted and delivered opportunities to make valuable contributions to strategic business objectives.
- Managed and oversaw junior project consultants and delegated tasks for timely execution.
Project Lead
Telefonica Movistar
02.2016 - 07.2016
- Partnered with project team members to identify and quickly address problems.
- Developed and trained junior team members by leveraging industry experience to achieve optimal project strategy.
- Planned, executed, and controlled assigned projects, ensuring work performed complied with contractual requirements.
- Set up and managed team meetings.
- Adjusted project plans to account for dynamic targets, staffing changes, and operational specifications.
- Updated customers and senior leaders on progress and roadblocks.
Product Marketing Manager
Telefonica Movistar
02.2009 - 09.2013
- Worked closely with product development teams and sales department to create and maintain mobile products in order to increase the company's income.
- Define and execute the strategic plan to ensure product's revenue growth.
- Drove marketing initiatives to increase product visibility and market performance.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Strategic Marketing Manager
Telefonica Movistar
01.2004 - 01.2009
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
B2B Solutions Engineer
Telefonica Movistar
07.2002 - 12.2003
Technology Consultant
Altran Engineering-Consulting
01.2002 - 11.2002
Systems Engineer
Motorola Solutions
07.1998 - 08.2000
Education
Master of Science - Mobile Communications
Universidad Politécnica De Madrid
Madrid, Spain08.2002
Bachelor of Science - Electronic Engineering
Pontificia Universidad Católica Del Perú
Lima, Peru08.1998
Skills
- Business Planning
- Marketing Strategy
- Decision-Making
- Team Collaboration
- Relationship Building
- Competitive Research
- Pricing Structures
- Analytical Thinking
- Analyzing Data
Timeline
Marketing Consultant
Arellano Consultoría
07.2023 - 11.2023
Consultant Project Manager
GMC Telecom
09.2017 - 01.2018
Project Lead
Telefonica Movistar
02.2016 - 07.2016
Product Marketing Manager
Telefonica Movistar
02.2009 - 09.2013
Strategic Marketing Manager
Telefonica Movistar
01.2004 - 01.2009
B2B Solutions Engineer
Telefonica Movistar
07.2002 - 12.2003
Technology Consultant
Altran Engineering-Consulting
01.2002 - 11.2002
Systems Engineer
Motorola Solutions
07.1998 - 08.2000
Master of Science - Mobile Communications
Universidad Politécnica De Madrid
Bachelor of Science - Electronic Engineering
Pontificia Universidad Católica Del Perú
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