Sussaned Durán de Fernandez
Resumen profesional
Senior commercial and business development professional with over 15 years of experience in sales, strategy, and regional management across LATAM. Proven track record in driving revenue growth, expanding markets, and leading B2B/B2C commercial strategies. Skilled in business development, key account management, and strategic partnerships, with a strong focus on operational efficiency and identifying new revenue opportunities.
Datos destacados
2
2
Languages
17
17
years of professional experience
Experiencia
Head of Operations
Gotuuri
2024.09 - 2026.07
- Strategic and Operational Management: Led the execution of the strategic plan, optimized processes, and strengthened supplier relationships across 7 LATAM markets.
- Automation and Revenue Generation: Drove operational efficiency through automation initiatives and revenue growth strategies.
- Supplier Acquisition and Retention: Designed and implemented strategies to build a competitive, market-aligned supplier portfolio.
- Negotiation and Commercial Alignment: Led negotiations and established commercial agreements aligned with market needs and business objectives.
- Quality and Continuous Improvement: Implemented quality standards, performance monitoring, and continuous improvement initiatives to enhance customer experience.
- B2B/B2C: Led end-to-end development, strategic planning, and process implementation across multi-country LATAM operations to optimize performance and achieve business objectives.
- New Business and Alliances: Spearheaded strategic planning and execution to generate incremental revenue through new business opportunities and strategic partnerships.
Travel Trade Marketing Manager
Visit Panama
2023.07 - 2024.08
- Strategic Planning: Led the development of annual business plans, budgets, and strategic initiatives to expand market share.
- Panama Brand Promotion: Spearheaded brand positioning efforts for the “Live For More” campaign, enhancing destination visibility and appeal.
- Industry Relations: Directed industry relations by leading events, sales missions, and strategic partnerships with key trade partners.
Commercial Manager GSA of Air Canada
AGUNSA Panama
2020.03 - 2023.07
- Sales & Marketing: Led the execution of strategies to grow market share and maximize revenue performance.
- Air Canada Commercial Management: Defined and implemented procedures and KPIs to drive outbound market development from Panama.
- Business Development: Spearheaded strategic initiatives to accelerate revenue growth and expand key accounts.
B2B Sales Promotion Expert Central America & Caribbean
Lufthansa Group
2019.06 - 2020.02
- B2B Sales Promotion Management: Led the development and execution of revenue-driving initiatives across local markets.
- Sales Strategy Alignment: Ensured full alignment between local promotions and global sales and marketing strategies.
- Led the strategic planning and execution of B2B events and commercial communication initiatives, strengthening customer relationships, enhancing brand engagement, and driving business growth.
Commercial Manager for Air Canada
AGUNSA Panama
2014.10 - 2018.11
- Implemented sales and marketing strategies to drive growth and market positioning.
- Generated new business opportunities through proactive pipeline development and stakeholder engagement.
- Expanded into new markets while identifying industry trends, market conditions, and competitive advantages.
Corporate Account Manager
BCD Travel Panama
2009.08 - 2014.10
- Managed key corporate accounts, driving business development and sustained revenue growth.
- Identified and capitalized on market opportunities while leading high-impact commercial negotiations.
- Led market expansion efforts through in-depth analysis of industry trends, market dynamics, and competitive landscape.
- Designed and executed strategic sales initiatives to maximize performance and exceed business objectives.
Formación
Master in Business Administration (MBA) -
Universidad de Chile
Bachelor Degree - International Business
Universidad Santa María La Antigua
Enfatiza tus habilidades clave
- Strategic & Commercial Leadership
- Business Development & Revenue Growth
- Market Expansion & Analysis
- Operational Excellence & Process Optimization
- Stakeholder & Relationship Management
Idiomas
English
Spanish
Cronología
Head of Operations
Gotuuri
2024.09 - 2026.07
Travel Trade Marketing Manager
Visit Panama
2023.07 - 2024.08
Commercial Manager GSA of Air Canada
AGUNSA Panama
2020.03 - 2023.07
B2B Sales Promotion Expert Central America & Caribbean
Lufthansa Group
2019.06 - 2020.02
Commercial Manager for Air Canada
AGUNSA Panama
2014.10 - 2018.11
Corporate Account Manager
BCD Travel Panama
2009.08 - 2014.10
Bachelor Degree - International Business
Universidad Santa María La Antigua
Master in Business Administration (MBA) -
Universidad de Chile