Valeria Celiz Rocha
Lima
Summary
Creative Business Analyst with broad-based background in highly competitive and dynamic organizations. Recognized as excellent team player and hardworking employee with multitasking, great time management skills and customer service. Highly organized, proactive and quick learner.
Overview
3
3
years of professional experience
Work History
Business Analyst
Alicorp
Lima
07.2023 - Current
- Monitored competitive landscape to develop knowledge of prevailing trends, financials and operating drivers across multiple industry segments.
- Identified needs of customers promptly and efficiently.
- Identified and analyzed industry or geographic trends with business strategy implications.
- Analyzed customer data to determine trends in purchasing behavior.
- Collaborated with stakeholders across departments to define requirements for new projects.
- Analyzed competitive market strategies through related product, market or share trends.
- Conducted market research to identify potential opportunities for new product development.
Consumer Marketing Intern
Alicorp
Lima
09.2022 - 06.2023
- Responsible for researching and understanding new trends, habits and needs of consumers with respect to
personal care categories. - Analyze various qualitative and quantitative studies.
- Training for the FFVV on new launches and campaigns.
- Responsible for carrying out product test panels for new developments.
Marketing Intern
Alicorp
Lima
06.2021 - 08.2022
- Organized promotional events such as webinars, conferences, and trade shows.
- Developed and used specific methodologies for collecting and analyzing marketing data.
- Assisted personnel with day-to-day marketing tasks and coordinating activities.
- Summarized data to present results and recommendations to management.
- Identified areas or opportunities for growth through business analytics.
Education
BBA - B.A. Management
University of Lima
Lima07-2023
Skills
- Business Planning
- Data Analysis
- KPI Tracking
- Stakeholder Management
- SAP
- Product Development
- Project Management
Languages
Spanish
First Language
English
Advanced (C1)
C1
Italian
Beginner
A1
Timeline
Business Analyst
Alicorp
07.2023 - Current
Consumer Marketing Intern
Alicorp
09.2022 - 06.2023
Marketing Intern
Alicorp
06.2021 - 08.2022
BBA - B.A. Management
University of Lima
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