Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Timeline
Generic

Viviana Bocanegra Migleyeva

Lima

Summary

Strategic Insights Partner at Productos Roche QFSA with expertise in data-driven decision-making and customer relationship management. Proven ability to develop sales strategies that enhance commercial performance and foster collaboration. Successfully led initiatives that increased client engagement and loyalty.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Strategic Insights Partner

Productos Roche QFSA
Lima
04.2018 - Current
  • Enable data-driven decision-making through the analysis of customer insights from Salesforce CRM, business opportunity dashboards, customer experience metrics, and sales education.
  • Promote and influence the adoption of Salesforce as the solution to enhance customer relationship management across the organization.
  • Develop and lead a commercial excellence tools adoption program for the sales team to enhance competencies and commercial performance.

Sales Representative

Química Suiza Industrial
Lima
12.2017 - 04.2018
  • Promote and sell laboratory equipment to diverse customers in industries such as pharmaceuticals, food, and research, driving revenue growth.
  • Identified and developed business opportunities within assigned territory, fostering cross-team collaboration to achieve targets.

Commercial Advisor

Certificaciones del Perú SA
Lima
06.2015 - 12.2017
  • Managed B2B client relationships, enhancing customer loyalty, and ensuring effective post-sale follow-up, contributing to sustained customer engagement and retention.
  • Provided continuous guidance to existing and potential clients for optimal selection of laboratory analysis services in accordance with regulations.

Education

Master - Marketing Management

Pacífico Business School
Lima, Perú
06-2023

Bachelor - Food Science

Universidad Nacional Agraria La Molina
Lima
07-2014

Some College (No Degree) - Marketing

Universidad ESAN
Lima, Perú

Some College (No Degree) - Innovación, Liderazgo y Transformación Empresarial

IE Business School
Madrid, España

Some College (No Degree) - Salesforce Booster: People, Data, Tech

ISDI
CDMX, México

Skills

  • Effective communication
  • Friendly, positive attitude
  • Customer relationship management
  • Sales strategy development
  • Teamwork and collaboration
  • Attention to detail

Affiliations

  • I like to swim, go to the beach, try new restaurants and cafes, and teach good values to my children whenever I have the opportunity

Accomplishments

  • Exceptional annual contribution for two consecutive years at Roche, for achieving the adoption of the CRM in the affiliate, and for achieving the expected regional alignment.

Certification

  • Agile methodologies - Scrum Master certification
  • Strategic Selling® with Perspective (BlueSheet and GreenSheet) - Miller Heiman Group

Languages

Spanish
First Language
English
Upper Intermediate (B2)
B2

Timeline

Strategic Insights Partner

Productos Roche QFSA
04.2018 - Current

Sales Representative

Química Suiza Industrial
12.2017 - 04.2018

Commercial Advisor

Certificaciones del Perú SA
06.2015 - 12.2017

Master - Marketing Management

Pacífico Business School

Bachelor - Food Science

Universidad Nacional Agraria La Molina

Some College (No Degree) - Marketing

Universidad ESAN

Some College (No Degree) - Innovación, Liderazgo y Transformación Empresarial

IE Business School

Some College (No Degree) - Salesforce Booster: People, Data, Tech

ISDI

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Viviana Bocanegra Migleyeva