YEHUDE SIMON VALCÁRCEL
Lima
Summary
Senior corporate communications and public affairs leader with 20+ years of experience. Expert in building and managing stakeholder communities, designing multichannel communication strategies, and developing high-impact initiatives in health and social development. Proven track record in international organizations managing relationships with multiple stakeholder groups.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Communication and Knowledge Management Specialist
United States Agency for International Development (USAID) - All In For Development
Lima, Peru
02.2021 - 07.2024
- Facilitated dialogues on sustainability (including health) between USAID, the Peruvian government, and civil society
- Advised on the development of a MOOC platform that trained 5,800 government officials in social project management
- Key Achievement: Built a community of over 100 organizations, fostering trust and collaboration through innovative methodologies focused on social impact
Public Relations and Sustainability Manager
Toyota del Perú
06.2017 - 03.2020
- Increased hybrid vehicle awareness from 10% to 70% within two years
- Led circular economy and sustainability campaigns, positioning Toyota as an environmental leader in Peru
- Represented Toyota in the Peruvian Automotive Association (AAP) as Chair of the Electric and Hybrid Vehicles Committee, promoting electromobility through multisector advocacy
- Key Achievement: Created a community of over 100 journalists, influencers, and celebrities, fostering strong relationships based on shared sustainability values
Regional Communications Officer for Latin America and the Caribbean
World Bank
12.2008 - 04.2017
- Implemented strategies that increased public budgets for water and sanitation across Latin America
- Designed campaigns that influenced public policies related to sustainable water access
- Crisis Management: Mitigated reputational risks during critical projects in Peru, Colombia, Bolivia, and Nicaragua, ensuring coordinated and effective responses
- Key Achievement: Directed a global community of water and sanitation specialists, connecting young leaders, experts, and governments, and strengthening the implementation of sustainable projects
Communications Coordinator for Latin America
Save the Children
Lima, Peru
06.2003 - 12.2008
- Led campaigns that drove legislative changes in child protection across Latin America
- Key Achievement: Built a community of over 100 organizations, including civil society, businesses, and children’s groups, consolidating networks for learning and collaboration in child rights advocacy
Communications Consultant
Johns Hopkins Bloomberg School of Public Health
01.2003 - 07.2006
- Developed multimedia educational tools on sexual and reproductive health for Latin American youth
- Created training materials for healthcare service providers, enhancing quality of care across the region
Lead Editor, Huascarán Program
Peruvian Ministry of Education
06.2002 - 06.2003
- Designed digital strategies for integrating technology into public education
- Key Achievement: Coordinated communities in all 24 regions of Peru, impacting over 100,000 primary school teachers through the use of innovative educational tools
Education
Master’s - Communications and Digital Marketing
Universidad Peruana De Ciencias Aplicadas (UPC)
Peru06-2026
Master’s - Internet and Communication
ITAE Business School
SpainBachelor’s - Communication Sciences
University of Lima
Lima, PeruSkills
- Strategic Communication
- Empathy and Storytelling
- Stakeholder Management
- Sustainability
- Crisis Management
- Digital Transformation
- Design and Multimedia
- Data Analysis and Visualization
- Digital Collaboration
- Artificial Intelligence
Accomplishments
- Best Automotive Brand (Toyota, 2017, 2019, 2020) - Merco Ranking.
- VPU Award (World Bank, 2016): Outstanding leadership in global communication initiatives.
- PADIS Award (Save the Children, 2007): Best Multimedia Project.
Languages
Spanish
First Language
English
Proficient (C2)
C2
Portuguese
Elementary (A2)
A2
Certification
- Digital Communication and Marketing
Universidad Peruana de Ciencias Aplicadas (UPC) – Oct 2024 - Digital Reputation and Crisis Management
Universidad Peruana de Ciencias Aplicadas (UPC) – Oct 2024 - Project Management
University of California, Irvine – Aug 2020
Tools
- Design and Multimedia: Photoshop, Illustrator, CapCut, others.
- Data Analysis and Visualization: Power BI, Tableau, Google Looker.
- Digital Collaboration: SharePoint, Yammer.
- Artificial Intelligence: API design and integration with OpenAI and Anthropic.
Timeline
Communication and Knowledge Management Specialist
United States Agency for International Development (USAID) - All In For Development
02.2021 - 07.2024
Public Relations and Sustainability Manager
Toyota del Perú
06.2017 - 03.2020
Regional Communications Officer for Latin America and the Caribbean
World Bank
12.2008 - 04.2017
Communications Coordinator for Latin America
Save the Children
06.2003 - 12.2008
Communications Consultant
Johns Hopkins Bloomberg School of Public Health
01.2003 - 07.2006
Lead Editor, Huascarán Program
Peruvian Ministry of Education
06.2002 - 06.2003
- Digital Communication and Marketing
Universidad Peruana de Ciencias Aplicadas (UPC) – Oct 2024 - Digital Reputation and Crisis Management
Universidad Peruana de Ciencias Aplicadas (UPC) – Oct 2024 - Project Management
University of California, Irvine – Aug 2020
Master’s - Communications and Digital Marketing
Universidad Peruana De Ciencias Aplicadas (UPC)
Master’s - Internet and Communication
ITAE Business School
Bachelor’s - Communication Sciences
University of Lima
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